International University of Monaco

Master of Science in Luxury Management

Monaco lies between these two countries and represents the ideal place where students can learn luxury in class and experience luxury outside class.

Since 2006 IUM has developed the MSc in Luxury Management program, considering the needs of an ever-evolving segment and working closely with large corporations and emerging brands.

The program, 100% taught in English and worldwide recognized aims to give students a strong foundation in Luxury Management, making them understand the theoretical framework, the principles of luxury dynamics, the luxury customers, and the luxury codes. In 15 years, the MSc in Luxury Management has trained a large Alumni Community well established and continually growing across scores of countries now working in all luxury sectors.

Program Highlights

• 2 intakes
  September (16 months)10 months of courses + internshipeligible with 90 US credits (= 120 ECTS credits)
  January (12 months)eligible with 120 US credits (=240 ECTS credits)+ Academic background in Business & Management
• Field Trip
  
• Internship, Thesis or Applied Project (Professional Immersion)
• Mark Challenge – Business Plan Competition
• Monaco Symposium on Luxury
  
  

5 reasons to choose this program

. Benefit from IUM legitimacy: 20+ years of ultimate luxury education
. Study in Monaco and immerse yourself in the heart of the global luxury industry.
. Gain expertise in coveted luxury niches.
. Learn from world-class faculty, experts, coaches and connect with a strong alumni network.
. Access exclusive industry events: Yacht Show, Luxury Symposium, UHNWI summit…

4 Specializations

Yachting Industry

• You will be at the heart of the luxury yachting industry, with direct access to world-renowned events such as the Monaco Yacht Show and an extensive network of top-tier professionals.
• Direct access to leading professionals, events like the Monaco Yacht Show, and partnerships with the Cluster Yachting Monaco and top-tier industry players.
• Courses designed in collaboration with industry leaders ensure you gain the skills and knowledge required to excel in this dynamic sector.
• Real-life projects and internships immerse students in the core processes and challenges of the yachting industry.

Luxury Fashion and Accessories Management

• Learn how to manage a luxury Retail environment as a qualified business unit while considering the importance of brand heritage and values.
• Exhibit sensitivity and the relational skills needed to increase the business, and reinforce customer loyalty.
• Critically analyze how different luxury retail companies manage their brands and market offerings to succeed in foreign markets.
• Demonstrate a culture of appreciation for the quality of the service, and the immaterial, emotional, and sensory dimensions of Luxury.
• Understand and use the needed instruments/tools to manage, develop and retain the best talents.
  
  

Luxury Hospitality and Event Management

• It helps you identify connections across multiple segments of the luxury Hospitality industry
• Allows you to possess the industry-specific understanding that future employers seek when hiring managers
• Improves your managerial skills and progress in the hotel industry
  
  

Luxury Brand Management

• A very diverse student body in terms of backgrounds and interests.
• Project-based and experiential learning to develop business models and acquire entrepreneurial skills.
• Yachting Track: the one and only Yachting Management Specialization worldwide.