International University of Catalonia Bachelor's Degree in Advertising and Public Relations
International University of Catalonia

International University of Catalonia

Bachelor's Degree in Advertising and Public Relations

  • Barcelona, Spain
  • Sant Cugat del Vallès, Spain

Bachelor's degree

4 years

Spanish, English

Full time

EUR 10,140 *

On-Campus

* 169 EUR/ECTS

Key Summary

    About : The Bachelor's Degree in Advertising and Public Relations offers students foundational knowledge in communication strategies, media relations, and advertising principles. The program consists of core courses that include Marketing Principles, Media Ethics, and Campaign Planning. Students will gain practical skills through hands-on projects and internships with organizations, preparing them for a dynamic career in the field of advertising and public relations.
    Career Outcomes : Graduates can pursue roles such as advertising manager, public relations specialist, or media planner. They may work in various sectors including corporate, non-profit, and governmental organizations, helping to shape public perception and engage target audiences effectively. Career opportunities will emerge in agencies and in-house marketing teams.

Demand for experts in publicity and public relations is growing every day. Businesses and organizations always need professionals who can analyze social phenomena and manage appropriate communication policies in a creative environment, while being aware of the strategic role that communication plays in today’s world.

Studies in Publicity and Public Relations offer future professionals a holistic vision of communications and prepare them to be creative project managers and communication consultants, consistently emphasizing the critical skills and social commitment that are fundamental to this profession.

Because we live in an increasingly interconnected world, UIC Barcelona enhances its educational offerings by incorporating the latest technologies and mastery of the English language into the curriculum.

The University’s facilities are equipped with cutting-edge equipment, and the international dimension of the coursework – through workshops, courses given in English, and meeting points featuring prominent figures in an international forum – are key to securing professional success in the future.

Objectives

The aim behind the Bachelor’s Degree in Advertising and Public Relations is to train future professionals in this field based on two fundamental dimensions: the human dimension and the professional dimension. In line with what is underlined by ADECEC (the Association of Public Relations and Communications Consultancy Companies), we believe it to be fundamental to teach people values: loyal, since public relations work is based on a long-term relationship, credibility, commitment, and rigor. At the same time, the saturation among audiences from the traditional media used for advertising, requires professionals from the area to have the ability to transcend a consumerist and superficial perspective. The audience demands a more personal relationship, and to provide a response to this new professional profiles are required.