Master in Global MBA (blended Rome edition)

In a historical and economic phase like the current one, corporate communication has undergone a significant evolution passing from traditional media to the New Digital Media. There are some elements, external to the company, that have a strong impact on the digital level: the growing relevance of social media in the behavior of people, as well as the continuous variability of the technological scenario greatly affects digital marketing compared to the simplicity and static nature of the media traditional.

Digital transformation is rapidly changing the economic and social scenario and is profoundly redefining the competitive environment in which companies operate, as well as their business models. The challenges for companies created by digitalization require new educational programs based on new technologies, ICT, and digital transformations. In this context, companies need to develop new strategies to define a new business model in accordance with the new digital challenges.

The Global MBA designed by UNINETTUNO (first-level Master) is tailored to analyze the impact of new ICT and digital technologies on the management of a company. The main topics of the Masters are: company innovation, ICT and digital technologies for business, Big Data, E-Commerce, ICT, private and public companies, Blockchain, and innovative financing systems.

The course is designed to equip students with the current and emerging theories, techniques, and practices of innovation and digitalization in management and business administration. It endeavors to provide a stimulating and intellectually demanding environment, in which students are encouraged to engage with the academic literature, case studies, and each other, whilst reflecting on their own managerial and business experiences.

The course aims to prepare students for senior management positions in both public and private sector organizations and to deal with the demands of a complex and rapidly changing global business environment.