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International College Of Hotel Management ICHM Bachelor of Business Marketing
International College Of Hotel Management ICHM

Bachelor of Business Marketing

Regency Park, Australia

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Key Summary

    About: The Bachelor of Business Marketing provides students with a solid foundation in marketing principles, consumer behavior, and strategic marketing planning. The curriculum emphasizes real-world applications and includes opportunities for projects and internships, helping students develop practical skills alongside theoretical knowledge.
    Career Outcomes: Graduates can pursue various career paths, including roles as marketing managers, brand strategists, and market research analysts. Additional opportunities may include positions in advertising, sales management, and digital marketing, allowing graduates to apply their expertise in diverse settings.

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Introduction

Due to the rapidly changing environment especially in the job market, the Bachelor of Business (Marketing) is focusing on future-proofing graduates with the graduate qualities and learning outcomes so that they can adapt and strive in their career progression.'

Your knowledge is expanded each year with new industry relevant concepts and business applications. At the end of your third-year of study, you will complete one Workplace Integrated Learning (WIL) placement throughout Australia, or possibly overseas.

ICHM graduates gain a comprehensive understanding of the changing business landscape, and as a result, have outstanding career prospects with many obtaining highly sought after positions around the world.

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