Instituto Séneca - Centro Internacional de Postgrado
Technician Course in Business and Institutional CommunicationMadrid, Spain
DURATION
6 Months
LANGUAGES
Spanish
PACE
Request pace
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 750 / per semester *
STUDY FORMAT
Distance Learning
* by the Seneca Foundation
Key Summary
Introduction
The Technician Course in Business and Institutional Communication offered by the Seneca Institute, is presented as an interesting training for those who wish to work in the area of Communication or are already performing functions related to this field and wish to deepen their knowledge or update them.
The management of the Communication is key, since every organization needs to communicate with its environment, as well as know how to articulate it within it, through different types of channels and on different types of media.
This course trains professionals in a labor area with a high demand for qualified personnel, both in the private sector, as well as in the public sector, and in all sectors.
Accreditation
This Technician Course in Business and Institutional Communication, of 250 hours and 25 ECTS (European Credit Transfer System), has a Diploma awarded by the Catholic University of Murcia - UCAM, under the Agreement signed between the Seneca Institute and the UCAM .
Curriculum
Methodology
This Business and Institutional Communication Technician Course is offered exclusively in the “on-line” version.
Program
The program of this Course is made up of 12 Modules:
- Introduction to communication
- The communication department
- Internal communication
- External communication
- Practical and professional writing of information
- Corporate communication
- The communication plan
- Event organization
- Management of a crisis situation
- Management of advertising and sponsorship contracts
- Institutional comunication
- Protocol and ceremonial
(complete the form to know the contents of each Module)
Program Outcome
goals
- Acquire a deep knowledge of business and institutional Communication, to implement or improve Information Systems.
- Know the most effective tools to achieve a solid active presence in the media.
- Adequately channel the different internal and external information flows that occur in any entity, public or private.
- Develop a critical sense to correctly and professionally design a Communication Plan, which involves all the programmed actions.
- Become familiar with each of the functions of a communication manager, to manage it effectively in the organization.
- Stimulate the ability to analyze information to identify potential problems or risks, and proactively provide solutions.
- Assess the importance of style, using techniques in writing news and preparing reports.
- Understand and know how to use advertising and PR actions, as support and complement to communication management.
- Know the levels of Institutional Communication and all the characteristics and peculiarities that occur in each of them.
- Delve into the norms and rules of Protocol and Ceremonial, to ensure the success of any event that brings together personalities.
Program Tuition Fee
Ideal Students
Who is it for
- To professionals from any discipline who wish to acquire this specialization to open up new job opportunities.
- To graduates in Journalism, Advertising and Public Relations and graduates in Marketing, as a complement to their training.
- To Communication managers of both companies and institutions, who wish to improve the performance of their functions.
- To those responsible for the Human Resources, Marketing and Commercial areas, for their comprehensive knowledge of Communication.
- To Press and Protocol Office officials who need to manage new areas of competence.
- To SME managers who need to know Communication tools to make their messages more effective.