Instituto Séneca - Centro Internacional de Postgrado
Technician Course in Business and Institutional Communication
Madrid, Spain
Course
DURATION
6 months
LANGUAGES
Spanish
PACE
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
Distance Learning
Key Summary
About: The Technician Course in Business and Institutional Communication trains you to manage corporate image, messaging, internal communication, and stakeholder relations. It blends practical skills and theory. The program is 250 hours and 25 ECTS, awards a Diploma from the Catholic University of Murcia (UCAM) via the Séneca Institute, and runs in Madrid.
Career Outcomes: You'll be ready for roles in corporate communication, public relations, press offices, event organization and protocol, internal communication, brand and reputation management, and communications consulting. Graduates can work in companies, foundations, public institutions, agencies, and NGOs across sectors. It emphasizes strategic planning and media skills.
In a world where image and message are crucial to the success of any organization, corporate and institutional communication has become a strategic and impactful area. Every institution needs not only to convey its values externally, but also to articulate strong and effective communication internally.
The Séneca Institute's Business and Institutional Communications Technician Course is designed to train professionals capable of leading this task with vision, creativity, and professionalism. Whether you want to begin a career in the communications sector or update your knowledge to grow in your professional field, this program offers you the keys to successfully navigate a field with high potential and growing demand in the labor market, both in the public and private sectors.
Accreditation
This Technician Course in Business and Institutional Communication, of 250 hours and 25 ECTS (European Credit Transfer System), has a Diploma awarded by the Catholic University of Murcia - UCAM, under the Agreement signed between the Seneca Institute and the UCAM .
The Higher University Course in Business and Institutional Communication offers practical training focused on communication management in companies, institutions and organizations.
Throughout the program you will work in areas related to corporate communication, internal and external communication, institutional relations, professional writing, event organization and brand management.
You will also delve into strategic planning, communication plan development, digital communication, crisis management, advertising, sponsorship and institutional protocol, developing skills applicable to different professional environments.
The training combines strategic vision and practical application, with content adapted to the new communication needs of public and private organizations.
The classes are taught by professionals with experience in corporate, institutional and media communication, providing a vision connected with the reality of the sector.
If you would like to receive the complete catalog with details of content, methodology and academic structure, please request information and we will send it to you.
The Higher University Course in Business and Institutional Communication aims to train professionals capable of managing the communication of companies, institutions and organizations in increasingly dynamic and connected environments.
Throughout the program you will develop skills to:
- Design corporate and institutional communication strategies and plans.
- Manage the internal and external communication of an organization.
- Write professional content adapted to different formats and audiences.
- Connect with media outlets, institutions, and various stakeholders.
- Managing crisis situations and protecting an organization's image and reputation.
- Understanding the role of advertising, public relations, and institutional communication.
- Organize corporate and institutional events applying professional protocol and communication criteria.
- Analyze communication needs and develop strategic solutions adapted to different contexts.
The training combines strategic vision, practical communication and professional application, preparing students to thrive in companies, institutions and public or private organizations.
The Higher University Course in Business and Institutional Communication will allow you to develop skills applicable to companies, institutions and organizations where communication plays a strategic role.
You will be able to work in areas such as:
- Corporate and institutional communication departments.
- Communication, image and public relations agencies.
- Press offices and institutional communication.
- Event organization and corporate protocol.
- Institutional relations and brand management.
- Internal communication and reputation management.
- Consulting in communication and corporate image.
- Companies, foundations, public institutions and private organizations from various sectors.
The training provides practical tools to manage communication strategically, improve the institutional image and operate in increasingly demanding and connected professional environments.
In addition to academic preparation, studying in person in Madrid allows you to have an international experience, expand your professional contacts, and get to know one of the main business and institutional environments in Spain."
- University graduates and professionals from any area interested in corporate and institutional communication.
- Journalists and communication professionals who wish to expand their skills in business and institutional environments.
- Communication, marketing, public relations or human resources managers looking to update their knowledge and improve their professional profile.
- Professionals linked to institutions, press offices, protocol or internal communication.
- Entrepreneurs and project managers who need to strengthen the communication and visibility of their initiatives.
- People interested in developing communication skills applicable to companies, organizations and public or private institutions.
- Professionals who wish to expand their job opportunities in an increasingly relevant and cross-cutting sector.
- Training with an international focus
Programs designed to respond to the current challenges of a global, digital and constantly transforming environment. - Learning oriented to professional reality
Acquire knowledge and skills applicable to real-world contexts in the political, institutional, and international spheres. - Teaching staff with active experience
Learn from professionals and specialists who currently work in institutions, companies, media and organizations in the sector. - Flexibility to study from anywhere
Choose the option that best suits your personal and professional situation: in person in Madrid or online from your country. - Double degree
Obtain a degree from Instituto Séneca along with a university degree in accordance with the European Higher Education Area (EHEA).