Instituto Séneca - Centro Internacional de Postgrado
Diploma of Specialist in Political Science Communication and Electoral Marketing
Madrid, Spain
Diploma
DURATION
6 months
LANGUAGES
Spanish
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
STUDY FORMAT
Distance Learning
Key Summary
Politics is the driving force that articulates a country's public life and guides its relations with the world. Understanding it in both its internal and external dimensions is essential to interpreting its impact and designing effective action and communication strategies.
The Séneca Institute's Specialist Diploma in Political Science, Communication, and Electoral Marketing offers solid, up-to-date training in contemporary politics, the analysis of social structures, and public policymaking. It also delves into the role of the political scientist, political analysis, and negotiation and mediation techniques applied to real-life contexts.
The program is complemented by modules dedicated to political communication—in its institutional, internal, and external aspects—and key tools for electoral marketing, public image, and discourse design, thus providing a comprehensive view of the modern political ecosystem.
Accreditation
This 300-hour course has an Accrediting Diploma from the Seneca Institute, and is delivered with the Apostille of The Hague, to give it international validity.
PART I
1.- Contemporary Politics
2.- The Social Structure
3.- Political Philosophy
4.- The objective of Political Science
5.- The role of the Political Scientist
6.- The formulation of Public Policies
7.- The formulation of Foreign Policy
8.- The principle of neutrality
PART II
1.- Political Negotiation
2.- Political Mediation
3.- Political Communication
4.- Political Marketing
If you would like to receive the catalog with complete program details, including the contents of each module, please submit the Information Request.
Addressed to:
- To university graduates of any specialty.
- For politicians who need to understand the different forms of political communication that can occur, as well as the tools of electoral marketing.
- Political scientists who require conceptual knowledge of public policy formulation, foreign policy, and political analysis techniques.
- To public administration personnel interested in expanding or complementing their knowledge to better perform their duties.
- To officials of international organizations involved in development programs, governance, and technical support in developing countries.
The Specialist Diploma in Political Science, Communication, and Electoral Marketing opens up a wide range of professional opportunities in the public, political, media, and strategic fields. Key career opportunities include:
- Public and private institutions participating in policy analysis, design, and evaluation projects.
- State Administration, as a technician in the formulation and implementation of public policies.
- Political parties, serving as a political analyst, communications and electoral marketing advisor, or program and campaign coordinator.
- Media, collaborating as a political scientist specializing in political analysis and public opinion.
- Advising senior officials, providing strategic support in political and social matters.
- Specialized consulting services, evaluating the impact of public policies or developing strategies for institutions and governments.
- Think tanks, developing research, reports, and analysis on local and international political dynamics.
This program prepares students to act with judgment, critical thinking, and practical tools in highly demanding professional contexts.