Postgraduate / Advanced Training in Marketing Management
Lisbon, Portugal
DURATION
LANGUAGES
Portuguese
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Oct 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
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Introduction
The growing importance in the relations between business organizations, associated with the weight of the volume of business transacted in this segment, obliges companies to efficiently manage the relationships established. Marketing techniques and strategies make an assertive contribution to the development and stabilization of business relationships.
Make participants aware of recent marketing developments, covering the areas of strategic planning in marketing, segmentation, and positioning of products and services, animation of distribution channels, and implementation and management of pricing strategies (pricing).