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Institute For Asia Strategy And Knowledge (I-ASK) Competitive Intelligence in Asia
Institute For Asia Strategy And Knowledge (I-ASK)

Institute For Asia Strategy And Knowledge (I-ASK)

Competitive Intelligence in Asia

Kuala Lumpur, Malaysia

Course

2 days

Full time

Jan 2026

On-Campus

Key Summary

    About : The Competitive Intelligence in Asia program focuses on the methodologies and practices essential for fostering strategic decisions in a competitive landscape. This course covers key areas such as market analysis, risk assessment, and competitive strategy, specifically within the Asian context. It's designed for students looking to deepen their understanding of business dynamics in the region.
    Career Outcomes : Graduates can pursue various career paths, including roles in strategic planning, market research, and business development. Opportunities also exist in consultancy and government agencies where competitive intelligence is vital for informed decision-making.

Competitive Intelligence in Asia

Course Overview


In this two-day seminar you will work with one of the world's foremost strategic thinkers to build your competitive intelligence skills and add real value to your company's business performance. The course focuses on a structured approach to collecting, storing and delivering key information for management decision making. It outlines the main components of a competitor intelligence system within a company and shows where competitor intelligence fits in to provide a consolidated picture, which can assist in the development of strategy and provide immediate information for tactical decisions.

Why shall you attend?


Sound marketing decisions rely on the availability of market information in order to develop strategies, to decide on tactics or to measure performance. However in many companies, essential information is not properly collected, analyzed and utilized. This two-day seminar trains you on the newest trends in competitor intelligence to equip you with the tools to transfer market information into crucial strategies that helps your company to stay ahead of your competitors in Asia.

Do you want to

  • Identify information needs within your organization?
  • Collect information in the most efficient way (internal and external)?
  • Convert gathered information into valuable intelligence?
  • Communicate your findings to senior management and provide hereby a solid basis for corporate strategy decisions?
  • Build competitor profiles and predict their next moves?
  • Exploit competitors' weakness and undermine their strengths?
  • Counter any adverse competitor actions using intelligence?