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Institute For Asia Strategy And Knowledge (I-ASK) B2B Customer Assessment in Asia
Institute For Asia Strategy And Knowledge (I-ASK)

Institute For Asia Strategy And Knowledge (I-ASK)

B2B Customer Assessment in Asia

Kuala Lumpur, Malaysia

Course

2 days

Full time

Jan 2026

On-Campus

Key Summary

    About : The B2B Customer Assessment in Asia program focuses on understanding the dynamics of business-to-business relationships in the Asian market. The curriculum covers methodologies for assessing customer needs, market trends, and competitive analysis, equipping students with essential tools to navigate this complex landscape.
    Career Outcomes : Graduates may pursue careers in various fields such as market research, business development, sales strategy, and customer relationship management. Opportunities may exist in industries ranging from technology to manufacturing, helping organizations enhance customer engagement and drive sales growth.

B2B Customer Assessment in Asia

Course Overview


This two-day seminar will train you to assess and manage customers in the B2B sector in Asia. The course teaches you a structured approach to evaluate product fitness versus competitor offerings, quantify the size of markets and test these markets without taking on too much risk. Additionally, the seminar provides an introduction to establishing sales channels, preparing product launch campaigns and managing relationships with your key accounts.

Why shall you attend?


Assessing customers in the B2B sector, choosing a suitable sales strategy among confusing alternatives and managing your key customers are crucial to your long-term success and profitability in Asia. This two-day seminar equips you with professional tools to establish sustainable, effective and profitable sales channels in Asia.

Do you want to

  • Identify the right B2B customers in Asia?
  • Profile and assess your potential customers?
  • Sell higher value-added options to your existing customers?
  • Monitor your customers and anticipate their needs?
  • Enhance your relationship with key accounts?
  • Establish a lasting sales strategy in Asia?