Institut Européen Des Affaires
Digital Marketing Master
Boulogne-Billancourt, France
Master degree
DURATION
2 years
LANGUAGES
French
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
objectives
Allow the learner to understand and master the skills necessary for operational activity management. The operational manager manages and supervises his service / department / division in order to ensure the performance and quality of activities while respecting the strategy and policy of the company. Thus, its mission is to translate and transmit the strategic decisions taken by Top Management to control the activity and motivate the teams in order to optimize the organization of work while developing skills. To do this, he plays the role of interface between his operational teams and general management as well as all the group's other operational departments and support functions (HR, internal control, etc.).
Public
Professional students in business, sales, marketing who wish to progress in import-export.
For the 1st year
Hold a bachelor's degree or BTS and 2 years of professional experience in the field of commerce, marketing, e-commerce.
Transversal and fundamental courses
- Economy
- Corporate law
- Business plan and business creation
- Business strategy
- Management and leadership
- Negotiation
- English
- Business Game
- Methodology
Digital Marketing Option
- marketing
- Digital Marketing
- PAO
- Digital communication
- web analytics
- Social Media Strategy
- Legal environment of e-commerce
- Proficiency in DTP software
For the 2nd year
Have completed a first year of a Master's degree in international business, management, marketing, or economics. Candidates who do not hold the aforementioned diploma or qualification but who have more than two years of experience in managerial responsibilities may be admitted. In this case, a request is made to the certifying body, who is the sole authority to validate the registration.
Transversal and fundamental courses
- Economic environment
- Business Law
- Business plan and business creation
- Crisis management
- strategic management
- Negotiation
- English
- Business Game
- Methodology
Digital Marketing Option
- marketing
- Psychology and consumer behavior
- Marketing and sales strategies applied to e-business
- e-commerce
- Big Data
- Data: sources, typology and regulations
- Big Data Techniques and Technologies
- Analytics, Machine Learning and Artificial Intelligence
- Data valuation
- Professions and organization around Big Data
- web analytics
- Social Media Strategy
- Proficiency in DTP software
- Blue Ocean Focus
- Digital Communication
- PAO
