MSc in Digital Marketing & E-Commerce
- Paris, France
- Bordeaux, France
MSc
DURATION
2 years
LANGUAGES
English, French
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2026
TUITION FEES
EUR 10,990 *
STUDY FORMAT
On-Campus
* for MSc1 spring | €12,950 - for MSc2 spring | €12,650 - for MSc1 fall | €14,150 - for MSc2 fall
Digital marketing professions are nevertheless tending to become more and more specialized. For a brand to gain visibility and notoriety, the “marketer” must demonstrate creativity while knowing how to develop technical skills that will allow them to conquer and retain new clients. Companies are waiting for well-trained employees, aware of the notion of return on investment. By definition, everything becomes more measurable and therefore all marketing actions can be optimized.
The MSc in Digital Marketing & E-Commerce responds to specific market expectations. The emphasis is placed as much on the expertise of organic levers as on paid levers. The program aims to train future employees in business techniques while developing a critical mind regarding future technological developments.
Program Objectives
- Design the digital communication and marketing strategy aligned with the company’s general strategy
- Manage digital marketing campaigns
- Design and deploy the digital communication policy
- Manage digital projects in agile mode and manage teams
- Coordinate and deploy the e-commerce strategy
What are the business skills blocks developed for the title RNCP Manager of Communication and Digital Marketing?
Professional certification allows the preparation of the following blocks of skills:
- Design the digital communication and marketing strategy aligned with the overall company strategy
- Drive digital marketing campaigns
- Design and deploy the digital communication policy
- Manage digital projects in agile mode and manage teams
In addition to these common blocks of competences, the following optional sectoral block is added:
- Coordinate and deploy the e-commerce strategy
INSEEC offers several financial aid schemes:
- The alternating rhythm, in an internship or work-study contract;
- The right to training via the CPF;
- Banking partnerships.
1st Year
Transversal & Fundamental Courses
- Business English
- Budget Management & Dashboards
- Software & Decision-making Tools
- Tools & Professional Methods
- Corporate Strategy & Business Plan
Specialized Courses
- Digital Communication
- Techaway: Structure The Data & GenAI
- Customer Relations Management (CRM)
- Data & Marketing Digital
- E-Business
- Legal Environment of E-Commerce
- Focus Markets & Products
- Introduction To Digital Transformation
- Digital Project Management
- Creation Process & Graphic Design
- E-reputation, Marketing Automation & Inbound
- Digital Strategy & SEO Policy
- Web Analytics
Exams
- Written Exams
2nd Year
Digital Communication & Marketing Strategy
- Applied Research Dissertation
- Digital Strategy
- Law Applied To The Web & New Technologies
- Online Media Purchases
Management of Digital Marketing Campaigns
- Customer Relationship Management
- E-mailing: Performance & Design
- SEA
- SEO & SMO
- Acquisition Strategy
Digital Communication Policy
- Brand Content & Storytelling
- Community Management & Social Media Strategy
- Techaway: Automation & Database
- Affiliation & Influence Strategy
Digital Project Management
- Tools & Professional Methods
- UX Design
- UI Design
- Agile Methods & Innovation
E-Commerce Strategy
- Design & Development of an E-commerce Site
- Web Analytics & Performance Measurement
- Software Dedicated to The Production of A Merchant Site
Written Exams & Defense
- Exams
- Head/Director of Communication and Digital Marketing
- Digital Marketing Manager/Director
- Manager/Director of Digital Communication
- Webmarketing project manager
- Manager, Head of digital SEO strategies (SEO, SEM, SEA)
- Traffic manager
- E-commerce manager
What are the beginnings and study schedules?
Two intakes per year are organized, in February/March and September/October. To check the opening of each school year, contact the admissions service directly.
The pace of courses can differ depending on the campus and whether the training is carried out under an internship agreement (initial) or a professionalization/learning contract (continuous).
The work-study contract must be signed for a period of 12 months (MSc2) or 24 months (MSc1 + MSc2).
To find out the duration of the contract during the delayed start period, contact the campus admissions service that interests you directly.
Teaching Methods
- Lectures and interactive courses.
- Situational exercises through collective and/or individual case studies carried out by the students.
- Conferences, seminars and/or educational visits.
Evaluation Methods
- Individual and/or group case studies
- Individual and/or group oral presentations
- Individual and group papers
- Research dissertation with an individual oral presentation
Methods and Tools
- The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.