BBA
- Paris, France
- Bordeaux, France
BBA
DURATION
4 years
LANGUAGES
English, French
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 10,800 / per year *
STUDY FORMAT
On-Campus
* fees for Year 1 | fees for year 2: EUR 11200 | fees for year 3: EUR 11500 | fees for year 4: EUR 10800
Key Summary
Why choose the INSEEC BBA?
Spread over 4 years, INSEEC’s BBA is the right higher education course for you if you want to prepare for exciting international careers. Based on innovative teaching methods that make students the driving force behind their learning, the BBA trains autonomous, creative operational managers who are fully aware of the challenges of international business and marketing.
Throughout your career, you’ll acquire skills in marketing, international trade, management, law and foreign languages. Through immersions, internships, stays at partner universities and meetings with foreign students and teachers, you’ll develop a strong international culture.
Finally, the INSEEC BBA is a professional training program that allows you to specialize in a particular field at the end of the year.
During the first three years of the BBA program, you’ll follow a generalist, multidisciplinary curriculum. The fourth and final year is one of specialization, as you can choose a major in marketing, digital, finance or entrepreneurship.
You can opt for one of the following majors:
- International Finance
- Global marketing & brand management
- Digital marketing & brand management
- International business & innovation
- Luxury brand management & marketing
The opportunities offered by the INSEEC BBA are incredibly varied. Above all, this course offers training for jobs that are in demand internationally. As a result, you’ll be able to occupy managerial positions in large companies, institutions, agencies or groups in France and abroad, in fields such as finance, international trade, data, luxury marketing or innovation.