INSA Business, Marketing & Communication School
Master in Foreign Trade & International Marketing

Barcelona, Spain

DEGREE TYPE

Master degree

DURATION

1 year

LANGUAGES

English

PACE

Part time

APPLICATION DEADLINE

EARLIEST START DATE

TUITION FEES

EUR 5,200 / per year

STUDY FORMAT

On-Campus

Key Summary

About : The Master in Foreign Trade & International Marketing offers a comprehensive understanding of global trade and marketing strategies. Students will delve into international market dynamics, trade regulations, and the impact of globalization. This program emphasizes practical knowledge and skills essential for navigating the complexities of foreign trade.

Career Outcomes : Graduates can pursue diverse roles, including international marketing manager, trade analyst, foreign sales manager, and logistics coordinator. They may also find opportunities in government agencies, multinational corporations, and consulting firms, leveraging their expertise in foreign trade and marketing.

Presentation

This degree program focuses on the practical aspects of global markets to teach students the skills applicable to international trade, importing and exporting, international product marketing and global supply chain management.

Objectives

Gain knowledge necessary to become an expert in global markets operations.
Find out everything about the organization of export departments within a company’s structure, as well as a sound understanding of principles and techniques of marketing.
Be able to effectively design and carry out strategic marketing campaigns and succeed on an international level.

Target

a) Graduates and professionals who wish to expand their employment horizons.
b) Experienced professionals who want to take on new tasks and responsibilities.
c) Companies seeking staff training.
d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.

Professional opportunities

International Marketing Director
Foreign Trade Manager

INSA offer the possibility to do an internship in companies during the course.

Syllabus

International marketing and exporting
International Trade: Better importing
The international environment
Export market selection: definition and strategies
Export market entry strategies
Export entry modes
Non-export entry modes
The export order and physical distribution
International Transport
International financing and methods of payment
Strategic Options of the Company in the International Markets
The Market Research at an International Level
The International Policy of the Product
Pricing Policy
Global Sourcing
The Direction Of International Sales
International Communication
International Marketing Planning
Organization, Coordination, and Control of International Marketing

Assessment System

The evaluation system is based on continuous assessment of each block of study, through class attendance and/or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student obtains a diploma in Master in Foreign Trade & International Marketing of INSA Business, Marketing & Communication School.