INSA Business, Marketing & Communication School
Master in Digital Marketing and Customer Experience
Barcelona, Spain
Master degree
DURATION
1 year
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 5,200 / per year
STUDY FORMAT
Key Summary
About: INSA Business, Marketing & Communication School’s Master in Digital Marketing and Customer Experience trains graduates, freelancers and company staff to work in online marketing, social media and customer communication. The programme covers relationship marketing, marketing intelligence, digital communication, new marketing formats and the 2.0 environment. It emphasizes practical, professional-led teaching, continuous assessment by block and minimum attendance. INSA offers the possibility of internships during the Masters delivery and awards the Master in Marketing Digital & Social Media upon successful evaluation.
Career Outcomes: Online Marketing Manager Responsible for positioning SEO and SEM social media manager, digital strategist customer experience analyst
Presentation
The current Internet has become one of the greatest tools in terms of marketing impact. It is essential to know the different possibilities that this universe offers to work communication with customers.
Target
a) Graduates who want to expand their field of work in the digital realm.
b) Experienced professionals and freelancers who want to upgrade or expand their knowledge.
c) Companies seeking staff expertise.
d) Graduates in Vocational Intermediate or Higher Grade in the areas of Marketing seeking specialized training to enter the workforce.
Professional Opportunities
- Online Marketing Manager
- Responsible for positioning SEO and SEM
INSA offers the possibility of internships in companies during the period of delivery of the Masters.
Syllabus
- Relationship Marketing, Direct & Interactive
- Marketing Intelligence
- Marketing and Digital Communication
- New formats in Marketing and Communication
- Environment 2.0
Assessment System
The program evaluation system is based on continuous assessment of each of the blocks through class attendance and/or examination, so that the student must have passed each subject independently.
After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Marketing Digital & Social Media of INSA Business, Marketing & Communication School.