INSA Business, Marketing & Communication School
BA Business and Marketing (Hons)

Barcelona, Spain

DURATION

3 Years

LANGUAGES

English

PACE

Part time

APPLICATION DEADLINE

Request application deadline

EARLIEST START DATE

Request earliest startdate

TUITION FEES

EUR 7,200 / per year *

STUDY FORMAT

On-Campus

* Per year

Key Summary

About: The BA Business and Marketing (Hons) aims to develop your understanding of business principles while focusing on marketing strategies. You’ll study various areas, including consumer behavior, market research, and digital marketing techniques, preparing you for a dynamic career in the business world. The course combines theoretical knowledge with practical applications, fostering critical thinking and creativity.

Career Outcomes: Graduates can pursue careers in marketing management, brand management, digital marketing, or business development. Other paths may include roles in market research, sales, and advertising, offering various opportunities in diverse sectors.

Introduction

Presentation

An ideal programme for gaining an understanding of business in general and the role of marketing in service businesses and smaller enterprises in particular. The programme has a backbone in marketing, but general aspects of business also receive substantial coverage. Since marketing is one of several functional areas within an organization, this programme links marketing roles, tasks and functions with other organizational activities such as management, accounting, and economics.

Objectives

You are expected to gain an in-depth understanding of the subject related material through studying on a balanced range of different subject modules, while simultaneously developing key employability skills and competencies from the teaching, learning and assessment experiences you will participate in. You can take an optional work placement in year three and return to complete the final year as year four, giving you an advantage in the graduate job market.

Target

The studies go destined to all those that want to learn knowledge, specific skills and to develop their professional career in the area of the management of companies or departments, deepening in the marketing.

The pupils can be residents in Spain that want to be formed or to continue their formation in English in the area of the businesses or foreigners that want to come to Barcelona to know another culture, ways of doing and studying a program in a language that they know.

Profesional opportunities

This programme will help you to develop professional business and marketing abilities essential for jobs in market research, product and brand management, public relations, sale management and advertising

Syllabus

Level 4 / Year 1

Economic & Financial Aspects of Business
Organisational Behaviour and Analysis
Principles of Marketing
Quantitative Methods for Business Applications

Level 5 / Year 2

Human Resources in Business
Business Environment
Marketing Research
Option Module

Level 6 / Year 3

Services Management
Enterprise and Small Business
Marketing Strategy and Planning
Option Module

Assessment System

The evaluation system is based on continuous assessment of each block of study, through class attendance and/or examination. The student must have passed each subject independently.

Having successfully passed the evaluations and with the minimum attendance required, the student will be able to pass to the following year and after having completed three academic years will get the INSA Business, Marketing & Communication School degree.