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Imperial School of Management MBA in Marketing Management
Imperial School of Management

MBA in Marketing Management

12 Months

English

Full time

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Distance Learning, On-Campus

Key Summary

    About: The MBA in Marketing Management focuses on developing strategic marketing skills needed in todayโ€™s business environment. You'll cover key topics such as market analysis, brand management, and digital marketing strategies. The course structure allows for interactive learning and real-world application through case studies and projects. The duration of the program is typically one to two years, depending on the mode of study.
    Career Outcomes: Graduates can pursue careers in various fields, including marketing management, brand strategy, market research, and digital marketing. Opportunities may also arise in advertising, sales management, and consultancy roles.

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Introduction

MBA in Marketing management adds to our list of Accredited MBA programs in the UAE. It suits both online or onsite study modes as well as a blended mode. Through this, we have many professionals now able to acquire an Italian Online MBA in the Middle East Region.

As a business school, ISM understands the role of Marketing management as a pillar of setting, driving and sustaining a business. Further to the Foundation and Core Courses, this MBA program extends more into Marketing management as a component.

Marketing management decisions are based on strong knowledge of marketing functions and clear understanding and application of supervisory and managerial techniques. These are deeply and keenly addressed in our concentration Course in the MBA in Marketing Management. The Concentration courses for this MBA program are as shown below:

  • Consumer Behaviour
  • Leadership for Marketing Professionals
  • Digital Marketing
  • Marketing Research

Modules

  • Module 1 โ€“ Foundation courses
  • Module 2 โ€“ Core Courses
  • Module 3 โ€“ Concentration
  • Consumer Behaviour
  • Leadership for Marketing Professionals
  • Digital Marketing
  • Marketing Research

Delivery Mode

  • Online
  • Onsite
  • Blended

Payment Mode

  • Cash
  • Credit / Debit Card
  • Bank Transfer

Total Modules

  • 16

Duration

  • 12 Months

Do you have it with you?

  • Duly filled and signed an application form
  • Bachelor degree is a must
  • Two recent color passport size photographs
  • Photocopy of valid passport/visa
  • Updated resume / C.V
  • A learning, professional and openness to change attitude is a prerequisite

About the School

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