IMC Krems University of Applied Sciences
Master Marketing
Krems an der Donau, Austria
DURATION
4 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Apr 2024*
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 6,900 / per semester **
STUDY FORMAT
Blended
* admission deadline for international non-EU students: 15th April of the respective year
** for non-EU citizens| tuition fees of EUR citizens: 363.36 per semester
Introduction
Turn into a marketing communication expert
Marketing management refers to the planning, coordination, and monitoring of all corporate activities geared towards meeting customers’ current and future needs. This demands a detailed understanding of consumer behaviour, various marketing tools, as well as creative approaches to developing products and services. Innovative marketing strategies are the key to a company’s success, especially in the tourism, fashion, lifestyle and retail sectors.
You learn how to plan, execute and evaluate marketing activities, with a strong focus on business practice. Core topics include strategic and brand management, digital marketing, communication skills and market research. Additionally, you acquire practical expertise in web design and storytelling, while specialist courses in communication give you the tools you need to handle presentations and management situations.
At a glance
- Duration: 2 years/ 4 semesters (120 ECTS)
- Format: Full-time
- Language of instruction: English
- Academic degree: Master of Arts in Business (MA)
- Intake: annually, every year in October
Ideal Students
Target group
Are you interested in the challenging management of marketing communications? Especially aiming to work in the: Tourism, Fashion and Lifestyle or Retail industry?
Then our Marketing Master is just right for you. Apply and choose one of our major tracks:
- Tourism & Service Marketing
- Fashion & Lifestyle Marketing
- Retail & Shopper Marketing
The program is compatible with part-time employment.
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Admissions
Curriculum
Program details
At the beginning of your studies, you deepen your professional skills in marketing and interdisciplinary modules. During the program, you can personalize your degree program by selecting the specialization of your choice. During your work on the master thesis, you independently carry out academic analysis of a problem related to your elective, devising solutions that meet practical business requirements.
Highlights/ Major Tracks
- Tourism and Service Marketing
- Fashion and Lifestyle Marketing
- Retail and Shopper Marketing
Gallery
Program Tuition Fee
Scholarships and Funding
Unfortunately, our university does not award scholarships for reduced tuition fees. However, any student with an excellent academic record (performance in examinations and other assessments) has the opportunity to receive a merit-based scholarship once during their degree programme.
Just like students at the traditional Austrian universities, you can also apply for student aid or other state or private grants.
Career Opportunities
As a graduate, you will be in a position to assume strategic marketing management responsibilities, as well as planning, implementing and evaluating offline and online marketing campaigns. You will have expert knowledge of developing web and mobile applications, social media and influencer marketing campaigns. In-depth communication, presentation and organisational skills will enable you to take on managerial responsibilities, and oversee communications with customers and suppliers.
Professional areas open to graduates include:
- Brand Manager
- Business Development Manager
- Channel Manager
- Consultant
- Destination Manager
- Event Manager
- E-commercial Manager
- Key Account Manager
- Cultural Venue Manager
- Marketing Manager
- Retail Marketing Manager
- Location Manager
- Store Manager
- Supply Chain Manager
- Travel Manager