Dual Master in Direction and Management of Digital Businesses
DURATION
12 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 9,000 / per course *
STUDY FORMAT
Blended, Distance Learning, On-Campus
* face-to-face video: €7,800 - online: €6,600
Key Summary
Introduction
Digital businesses do not stop growing, do you want to lead them?
A program meticulously developed by experts in innovation and entrepreneurship, with the aim of turning it into an infallible toolbox for the acceleration of any digital business.
If you want to lead a successful digital business project, choose this program. You will acquire the skills and knowledge necessary to be able to skip the rules and get ahead of the rest.
Gallery
Admissions
Curriculum
The Master is made up of the following mandatory subjects:
- E-Commerce
- Mobile Marketing & Digital Trends
- Email Marketing, Affiliation and CRM
- Usability and User Experience
- Digital Project Management
- SEO
- Google Ads
- Web Technology and GDPR
- Growth Hacking
- Lean Startup
- Decision Making Directorate
- Google Analytics and Google Tag Manager
A TFM, and three optional subjects with which our students obtain three certifications that train them and complement their training at the highest level:
- High Performance Competencies in Digital Disciplines
- Digital Improvement and Updating
- Responsabilidad Social Empresarial
Program Outcome
- Understand how digital models work.
- Launch a project with guarantees of success.
- Understand how to use growth hacking strategies to find shortcuts to more conservative processes.
- Know what KPIs you should take into account and how to improve them.
- Take advantage of digital channels to acquire customers quickly.
- Create campaigns and strategies that accelerate your growth.
- Lead teams and projects to achieve the marketing objectives you have set.
- Make decisions quickly and efficiently.