DURATION
12 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
STUDY FORMAT
Blended, Distance Learning, On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Digital businesses do not stop growing, do you want to lead them?
A program meticulously developed by experts in innovation and entrepreneurship, with the aim of turning it into an infallible toolbox for the acceleration of any digital business.
If you want to lead a successful digital business project, choose this program. You will acquire the skills and knowledge necessary to be able to skip the rules and get ahead of the rest.
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Admissions
Curriculum
The Master's degree consists of the following compulsory subjects:
- E-Commerce
- Mobile Marketing & Digital Trends
- Email Marketing, Affiliation and CRM
- Usability and User Experience
- Digital Projects Management
- SEO
- Google Ads
- Web Technology and GDPR
- Growth Hacking
- Lean Startup
- Decision-Making Directorate
- Google Analytics and Google Tag Manager
A Master's Thesis and three optional subjects with which our students obtain three certifications that empower and complement their training at the highest level:
- High Performance Competencies in Digital Disciplines
- Digital Improvement and Updating
- Corporate social responsibility
Program Outcome
- Understand how digital models work.
- Start a project with guarantees of success.
- Understand how to use growth hacking strategies to find shortcuts to the most conservative processes.
- Know what KPI you should consider and how to improve them.
- Leverage digital channels to quickly acquire customers.
- Create campaigns and strategies that accelerate your growth.
- Lead teams and projects to achieve the marketing objectives you have set.
- Make decisions quickly and efficiently.