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IKF Institut für Kommunikation & Führung - Institute for Communication & Leadership MAS/MBA Social Media & Knowledge Management Master of Advanced Studies / Master of Business Administration Social Media & Knowledge Management

IKF Institut für Kommunikation & Führung - Institute for Communication & Leadership

MAS/MBA Social Media & Knowledge Management Master of Advanced Studies / Master of Business Administration Social Media & Knowledge Management

Lucerne, Switzerland

MBA

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German

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Feb 2026

On-Campus

Key Summary

    About : The MAS/MBA in Social Media & Knowledge Management combines advanced studies with business insights. This program dives into concepts of knowledge management and social media's impact on organizations. It prepares students to navigate and lead in digital environments, enhancing both theoretical and practical skills over two years, ideal for professionals seeking to elevate their careers in this evolving field.
    Career Outcomes : Graduates can pursue various roles, including social media strategist, knowledge management consultant, and digital marketing manager. This program provides a comprehensive skill set, equipping students to drive innovation and improve organizational knowledge flow in today’s digital landscape.

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Introduction

As we can see, traditional knowledge management - driven by Web 2.0 and social media - is shifting towards so-called knowledge network management. The management of knowledge in networks, including those that arise in the context of social media, requires the integration of traditional knowledge management in the areas of change management, human resource management, organizational development, innovation management, strategic leadership, IT, and marketing. It requires a holistic view that takes organizational, technological, and human factors equally into account.

In our master’s degree, learn how to strategically incorporate, merge and use knowledge management and social media.

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