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IIHEM International Institute Higher Education Marketing and Communication, master
IIHEM International Institute Higher Education

Marketing and Communication, master

Rabat, Morocco

0 up to 10 Semesters

French, Avestan

Full time

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Aug 2024

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On-Campus

Key Summary

    About: The Master's degree in Marketing and Communication prepares students for careers in strategic communication and digital marketing. The program covers essential topics such as market research, branding, and consumer behavior while offering practical experience through projects and internships. It emphasizes the development of creative strategies for effective communication in various media channels.
    Career Outcomes: Graduates can pursue various roles including marketing manager, brand strategist, communications director, and digital marketing specialist. This program equips you with the skills needed to thrive in today's fast-paced marketing environment.

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Introduction

Marketing is the process of planning and executing any strategy aimed at the design, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that meet consumers and businesses.

The marketing specialty is concerned with studying factors (demographic, economic, social, technological, environmental, and cultural) impacting the demand for consumer goods, equipment, and services, allowing the development of appropriate procedures and policies to meet this demand.

This specialty prepares the laureates for careers as advertising manager, promotions manager, marketing manager, public relations manager, sales manager.

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