Master in Digital Marketing and Communication (MDMC) (European and US accreditations)
Geneva, Switzerland
DURATION
1 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
15 May 2025*
EARLIEST START DATE
19 May 2025
TUITION FEES
CHF 36,400 / per year **
STUDY FORMAT
Distance Learning, On-Campus
* late application: contact master@iig.ch
** application fee: 150 CHF
Key Summary
Introduction
Prepare yourself for a management career at the forefront of Digital Marketing & Communication
Designed for professionals who wish to progress their career in Digital Marketing & Communication.
The Master in Digital Marketing & Communication is designed for professionals who wish to progress their careers in Digital Marketing & Communication. The program builds managers who master the marketing and sales process: how to design successful marketing & sales strategies? How to effectively address marketing and sales decisions? How to implement different sales & marketing tools?
Key Benefits
- Enhancing your knowledge and skills to address modern marketing challenges
- Developing successful marketing and sales strategies and plans
- Gaining a “hands-on” sales experience
- Mastering marketing and sales tools and techniques
- Learning from an academically and professionally qualified faculty body
- Developing networking opportunities in the international market
Curriculum
Program Details
The program builds managers who master the marketing and sales process. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are discussed. Finally, the implementation of different sales and marketing tools is studied in the program.
The Master in Digital Media and Communication (MD-MC) is comprised of 10 courses taken over one year.
Year 1
1st Trimester
- ECO 610 – Global Economics & Development
- MGT 657 – Logistics & Projects Management
- MKG 615 – Consumer and Market Insight
- COM 635 – Integrated Branding & Storytelling
- RES 700A - Introduction to Research
2nd Trimester
- MGT 620 - Change Management & ESG
- NEG 620 – Negotiation & Communication Skills
- MKG 610 – Global Marketing in the Digital World
- MGT 630 – Turning Idea into Success
- RES 700 B - Research Planning & Preparation
3rd Trimester
- MKG 698 – Research Thesis
Career Opportunities
MBA graduates have gone on to executive positions in multinationals, family businesses, international organizations, and governments.
You have access to a Career Counselor who provides one-on-one career advising, job search support, and coaching.
Rankings
Ranked among the top ten business schools in Switzerland, the International Institute in Geneva (IUG) is an accredited academic institution specializing in business education.
Our MITF is ranked N°20 in the world by Hinrich Foundation (2024) and N°29 in the world by QS (2023).