IIFM | Italian Institute of Fashion Management

Master in Fashion Product Management

During the Master in Fashion Product Management, you will dive deep into the key areas of brand & product design, exploring every stage of the product lifecycle and the processes that drive successful collections.

You’ll learn how to:

• Understand the fashion product development: from initial concept to prototyping, production, and its assessment for collections.
• Define Brand & Product Design: from the design processes, to design fundamentals, brand basics, brand anatomy, and brand strategy, through a 360° approach.
• Manage Materials & Textiles: from selecting and sourcing materials, understanding fabric characteristics, and incorporating sustainability into product development.
• Lead Product Management Processes: all the steps of product development, overseeing from design, prototyping, and production to final launch, as in fashion companies, are carried out.
• Compose Merchandising plans and pricing techniques: ensuring equilibrium between products and their quantitative goals, within each collection.
• Understand product logics in Fashion & Accessories: leveraging their specificities and the managerial techniques that are category-dependent.
• Develop the Entrepreneurial mindset & how to create a start-up: starting from business model identification, to the validation process needed to open a new venture in the fashion industry.
• Manage the Communication Design process: from the drivers of effective brand communication to the product, to communicate the fashion product consistently.

With a hands-on approach and real-world case studies, you’ll refine both your creative and managerial skills, preparing you to lead the product development.

Graduates of the Master in Fashion Product Management become the key bridge between the product creative ideation and its seamless integration into managerial processes at the corporate, brand, and business unit levels.

This program unlocks exciting career paths, including:

• Product Manager;
• Product Development Coordinator;
• Merchandiser;
• Line Builder;
• Fashion Coordinator;
• Textile Manager;
• Production Manager;
• Product Sustainability Manager;
• Digital Product Manager.

Core Modules

Induction Courses

• Management & Quantitative Methods
• Design Methods

Data & Design Suites

• Project Suite
• Quantitative Suite

Fundamentals

• Brand Management
• History of Fashion
• Project Management
• Fashion & Luxury Business Models
• Research Methods
• Digital Fashion

Italian Course

• A2 Level PLIDA Certificate
• B1 Level PLIDA Certificate

Advanced Modules

In-Depth Courses

• Brand & Product Design
• Fashion Materials & Textiles
• PM Processes: Fashion Design
• PM Processes: Accessories Design
• PM Processes: Merchandising & Pricing
• Communication Design
• Entrepreneurship & Startup Planning

Study Tour

• Fashion System of Italy
• International Study Tour

Practice Modules

Talent & Placement

• Empowerment & Career Management
• Talent & Placement Program
• Storytelling & Presentation Skills
• Career Week
• Employer Branding

Project Works & Internship

• Company Projects
• Internship
• Final Presentation & Dissertation

The Master Course is completely in English. During the whole course, an Italian-English bilingual Teaching Assistant will be available for both Italian and foreign students.

Career Management

It’s not just about lectures and workshops: to succeed in fashion, you must engage with the industry from day one. And not just in the classroom! The Career Management track will prepare you to successfully step into the complex business environments of leading Fashion & Luxury brands, through different steps & progress.

Internship

It's not just about gaining hands-on experience—it’s your chance to immerse yourself in the fashion and luxury industries, putting everything you’ve learned into practice. The internship is one of the most crucial aspects of the Master. Your internship will be a custom-fit opportunity, where you’ll be in a fashion & luxury company, involved in day-to-day operations, and gain hands-on experience that’s crucial for your career development. Each internship is shaped around a training project agreed upon between the Italian Institute of Fashion Management and the company, ensuring it aligns with both your academic goals and the company’s needs.

Throughout the process, you’ll be guided by mentors -- from IIFM and from within the company- who will provide personalized feedback to help you grow.

We at IIFM have strong connections with several brands, supporting you in this delicate phase of your learning journey. This isn’t just about learning on the job; it’s about being fully immersed in the industry, networking with key professionals, and gaining insights that will help shape your future. Sometimes, internships lead to full-time job opportunities, as many of the biggest brands in fashion and luxury use internships as a way to discover and nurture their future talents. This is your chance to gain real-world exposure, make valuable connections, and take a significant step forward in your career.

Ready to dive in? Your future starts here.

We’re looking for young graduates who are ready to step into the fast-paced, ever-evolving world of fashion and design. The Master is built for a diverse range of backgrounds—whether you're from business administration, STEMs, social sciences, design, or anything in between—because we will provide preparatory induction courses to facilitate all the students. Our goal is to foster a classroom environment that mirrors the diverse skill sets and cross-functional expertise found in fashion companies’ teams.