IIFM | Italian Institute of Fashion Management
Master in Fashion & Luxury Management
Milan, Italy
Master degree
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Nov 2026
EARLIEST START DATE
Jan 2027
TUITION FEES
EUR 21,000 *
STUDY FORMAT
On-Campus, Distance Learning
* paid in 4 installments
Key Summary
About: The Master in Fashion & Luxury Management at the Italian Institute of Fashion Management (IIFM), Milan, treats luxury as an ecosystem where strategy, creativity and product-making converge. You’ll learn brand strategy, product development, merchandising, clienteling, e-commerce and event management, and experience luxury production where every detail communicates strategy.
Career Outcomes: career opportunities include: Luxury Brand Manager; Marketing & Communication Manager; Merchandising Manager; Product Development Manager; Buyer for Luxury Goods; E-commerce & Digital Strategist; Luxury Event Manager; Clienteling Manager; Private Client Manager; VIP Manager; Luxury Consultant; Watch & Jewellery Manager. You can pursue roles in luxury retail and brand consultancy.
Luxury is not just a product. It’s an ecosystem where strategy, creativity, and the art of product-making converge to create iconic brands and timeless imaginaries.
The Master in Fashion & Luxury Management offers you the key to decipher this world, preparing you to understand and manage every aspect: from how luxury products are born to branding, omnichannel, and clienteling techniques, learning from the successful strategies of the most important brands. You will explore the most representative sectors: high fashion, accessories, jewelry, watchmaking, and luxury experiences. You will understand why true luxury subverts traditional marketing rules and how rarity creates value.
You will directly experience luxury and its 'making of,' where every detail tells a strategy.
Core Modules
Induction Courses
- Management & Quantitative Methods
- Design Methods
Data & Design Suites
- Project Suite
- Quantitative Suite
Fundamentals
- Brand Management
- History of Fashion
- Project Management
- Fashion & Luxury Business Models
- Research Methods
- Digital Fashion
Italian Course
- A2 Level PLIDA Certificate
- B1 Level PLIDA Certificate
Advanced Modules
In-Depth Courses
- Management of Luxury Companies
- Luxury Branding & Value Creation
- Psychology of Luxury
- Deep Dive: Watchmaking & Fine Jewelry
- Deep Dive: Luxury Wellness & Experiences
- Deep Dive: Haute Porfumerie & Cosmetics
- Luxury Omnichannel Strategy & Clienteling
- Luxury Event Management
Study Tour
- Fashion System of Italy
- International Study Tour
Practice Modules
Talent & Placement
- Empowerment & Career Management
- Talent & Placement Program
- Storytelling & Presentation Skills
- Career Week
- Employer Branding
Project Works & Internship
- Company Projects
- Internship
- Final Presentation & Dissertation
Each master program prepares you for a specific aspect of fashion. This Master program is designed to turn you into a manager for the luxury industry. Here’s what you’ll dive into:
- Crafting and managing luxury branding strategies that extend beyond the product, creating brand extension strategies that connect with the customers.
- Gaining a deep understanding of business dynamics and key industry fundamentals, from core operations and merchandising to the latest digital communication trends.
- Understanding the psychology of luxury and how it drives consumer behavior, from brand loyalty to building aspirational value.
- Discovering luxury product categories (watches, jewellery, accessories, fashion, cosmetics) – understanding the unique characteristics and industry-specific business & product logics.
- Creatively and strategically managing brand positioning and communication, from the online to the events, to create an experience beyond the product itself.
Valued at €10,500, the scholarships cover half of the €21,000 tuition fee and give selected students the opportunity to enroll in specialized courses taught by industry professionals.
The Master in Fashion & Luxury Management prepares highly skilled professionals for the luxury industry. You’ll gain the skills to drive brand strategies, marketing, product development, omnichannel & digital luxury strategies.
Key career opportunities include:
- Luxury Brand Manager;
- Marketing & Communication Manager;
- Merchandising Manager;
- Product Development Manager;
- Buyer for Luxury Goods;
- E-commerce & Digital Strategist;
- Luxury Event Manager;
- Clienteling Manager;
- Private Client Manager;
- VIP Manager;
- Luxury Consultant;
- Watch & Jewellery Manager.
Thursday 27 August, 4:00 PM, ITALY TIME (CEST TIME)
We’re looking for young graduates who are ready to step into the fast-paced, ever-evolving world of fashion and design. The Master is built for a diverse range of backgrounds—whether you're from business administration, STEMs, social sciences, design, or anything in between—because we will provide preparatory induction courses to facilitate all the students. Our goal is to foster a classroom environment that mirrors the diverse skill sets and cross-functional expertise found in fashion companies’ teams.
The Master Course is completely in English. During the whole course, an Italian-English bilingual Teaching Assistant will be available for both Italian and foreign students.
Career Management
It’s not just about lectures and workshops: to succeed in fashion, you must engage with the industry from day one. And not just in the classroom! The Career Management track will prepare you to successfully step into the complex business environments of leading Fashion & Luxury brands, through different steps & progress.
Internship
It's not just about gaining hands-on experience—it’s your chance to immerse yourself in the fashion and luxury industries, putting everything you’ve learned into practice. The internship is one of the most crucial aspects of the Master. Your internship will be a custom-fit opportunity, where you’ll be in a fashion & luxury company, involved in day-to-day operations, and gain hands-on experience that’s crucial for your career development. Each internship is shaped around a training project agreed upon between the Italian Institute of Fashion Management and the company, ensuring it aligns with both your academic goals and the company’s needs.
Throughout the process, you’ll be guided by mentors -- from IIFM and from within the company- who will provide personalized feedback to help you grow.
We at IIFM have strong connections with several brands, supporting you in this delicate phase of your learning journey. This isn’t just about learning on the job; it’s about being fully immersed in the industry, networking with key professionals, and gaining insights that will help shape your future. Sometimes, internships lead to full-time job opportunities, as many of the biggest brands in fashion and luxury use internships as a way to discover and nurture their future talents. This is your chance to gain real-world exposure, make valuable connections, and take a significant step forward in your career.
Ready to dive in? Your future starts here.