International Graduate Center - Hochschule Bremen
International MBA: Dual Degree - Focus International Marketing
Bremen, Germany
MBA
DURATION
3 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 17,900 *
STUDY FORMAT
On-Campus
* approximately, depending on partner university
Key Summary
+++EFMD accredited program+++
As a student of the IBSA Dual Degree Master's Program with a specialization in International Marketing, you will take the core modules at IGC in Bremen. In the second semester, you will build on your marketing knowledge at the University of València in Spain. The study program at the University’s Faculty of Economics considers theoretical aspects of contemporary issues from a global perspective and applies strategic marketing and management techniques in practice. In addition, your learning process will be supplemented with diverse teaching methods including but not limited to discussion rounds, group project phases, and visits to companies of strategic importance.
Core Modules
Business Analytics
This module aims to introduce students to business analytics concepts required to understand contemporary business challenges. Analytical techniques will be applied to assess and resolve some of the complex challenges faced by business professionals in global industries.
Global Marketing Strategies
You will gain skills and confidence in developing strong marketing plans for global business. The course addresses marketing performance in a global context; assesses differences in country environments; and applies techniques for international market segmentation, entry strategies, risk analysis, and comprehensive marketing plans
Global Strategic Analysis
In this core module, students understand strategic business planning: This module introduces students to global business challenges and the methods used to address them, through careful review of effective managerial techniques, to ensure a winning international business strategy.
Human Resource Management in a Global Environment
Students investigate critical human resource management (HRM) topics within this module. The aim is to examine relevant elements of HRM as they relate to global business, organizational policies, and standard management practices.
Multinational Financial Management
The goal of the course is to train highly effective global managers who have advanced analytical and decision-making skills essential for conducting successful business across borders.
International Leadership (Elective)
The main objective of the module Leadership is to give the course participants a general leadership overview, explore their leadership styles, and set feasible goals for developing their management skills.
Focus
- Integrated Marketing Communications
- International Distribution and Logistics
- Service Marketing and Management
- International Marketing Research
- EFMD accredited study program
- ANECA accredited marketing studies
- 1 year, 2 degrees, 2 countries: MBA & Master
- An international network
- International Student Assistance (ISA)
- Free German language course (optional)
- Develop intercultural competencies
The program begins in the winter semester. The introductory events and courses start at the beginning of October and run until the end of January. The summer semester begins after a short break in March. Starting in mid June, you can use the lecture-free period to work on your master’s thesis.