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IFM Business School -  Geneva Switzerland Bachelor in Luxury Business
IFM Business School - Geneva Switzerland

Bachelor in Luxury Business

Geneva, Switzerland

3 Years

English

Full time

20 Jul 2025*

Oct 2025

CHF 32,800 / per year

On-Campus

* consult website for application deadlines: https://ifm.ch/en/admissions.html

Key Summary

    About: The Bachelor in Luxury and Watch Business equips you with essential skills and knowledge in luxury brand management, marketing, and the watchmaking industry. You'll learn about market trends, consumer behavior, and the craftsmanship behind luxury timepieces. The program combines theoretical insights with practical experiences to prepare you for a dynamic career in luxury.
    Career Outcomes: Graduates can pursue various career paths in the luxury sector, including roles in brand management, marketing, sales, and retail within luxury watch companies. Opportunities also exist in consultancy and event management focused on luxury brands.

Introduction

This exclusive program prepares you for the captivating world of luxury, a field reflecting Swiss values of excellence, innovation, and passion. The degree explores all aspects of luxury business, providing a comprehensive understanding of the industry, its markets, drivers, and practices. You’ll gain insights into current topics like technology, sustainability, and emerging trends.

You’ll develop the ability to analyze markets, promote and sell products, negotiate, manage projects, identify opportunities, invest, strategize, and make sound decisions. You can customize your specialization with electives tailored to your career goals. With the right skills and mindset, you’ll be fully equipped to thrive in this sector.

This specialization opens doors to remarkable career opportunities in luxury groups, the luxury watch industry, real estate companies, consulting firms, and international corporations.

WHY CHOOSE THE IFM BACHELOR DEGREE?

• Earn an accredited Bachelor’s degree that combines a solid education with a transformative life experience.
• Benefit from a cutting-edge curriculum enriched by insights from leading business professionals and industry experts.
• Gain broad knowledge, global perspectives, practical skills, and a success-driven mindset.
• Engage in real-world, hands-on learning activities that bring business concepts and tools to life.
• Grow personally in a supportive environment, achieve self-fulfillment, and gain a degree that broadens your outlook.
• Graduate fully equipped to launch a successful career.

FACTS & FIGURES

·Triple-accredited, awarded, and top-ranked Business School

·Cutting-edge, business-driven curriculum designed with industry input

·Degree Awarded: Bachelor of Business Administration (BBA) – Specialization in Luxury Business

·Length: 3 years

·Courses: 41

·Class Size: 20 students (1:6 professor-to-student ratio)

·Language: Taught in English

·2 intakes per year: October & March

About IFM Business School, Switzerland

IFM - Excellence in Business Education
IFM Business School is a triple-accredited, top-ranked, and internationally renowned private institution with over 50 years of Swiss-quality education. Located in the heart of Geneva, a global business hub, IFM provides a cutting-edge, career-focused learning experience designed for success in today’s competitive business world.

Innovative & Practical Learning Approach
At IFM, innovation meets practicality. Our dynamic, hands-on curriculum is developed in collaboration with industry leaders, equipping students with modern management insights, essential skills, and real-world expertise. This distinctive approach fosters an entrepreneurial, sustainable, and digital mindset, preparing graduates for leadership roles and business success.

Read more on the institution's website

Admissions

Curriculum

Career Opportunities

Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

About the School

Questions