
Bachelor in Luxury Business
Geneva, Switzerland
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
20 Jul 2025*
EARLIEST START DATE
Oct 2025
TUITION FEES
CHF 32,800 / per year
STUDY FORMAT
On-Campus
* consult website for application deadlines: https://ifm.ch/en/admissions.html
Key Summary
Introduction
This exclusive program prepares you for the captivating world of luxury, a field reflecting Swiss values of excellence, innovation, and passion. The degree explores all aspects of luxury business, providing a comprehensive understanding of the industry, its markets, drivers, and practices. You’ll gain insights into current topics like technology, sustainability, and emerging trends.
You’ll develop the ability to analyze markets, promote and sell products, negotiate, manage projects, identify opportunities, invest, strategize, and make sound decisions. You can customize your specialization with electives tailored to your career goals. With the right skills and mindset, you’ll be fully equipped to thrive in this sector.
This specialization opens doors to remarkable career opportunities in luxury groups, the luxury watch industry, real estate companies, consulting firms, and international corporations.
WHY CHOOSE THE IFM BACHELOR DEGREE?
• Earn an accredited Bachelor’s degree that combines a solid education with a transformative life experience.
• Benefit from a cutting-edge curriculum enriched by insights from leading business professionals and industry experts.
• Gain broad knowledge, global perspectives, practical skills, and a success-driven mindset.
• Engage in real-world, hands-on learning activities that bring business concepts and tools to life.
• Grow personally in a supportive environment, achieve self-fulfillment, and gain a degree that broadens your outlook.
• Graduate fully equipped to launch a successful career.
FACTS & FIGURES
·Triple-accredited, awarded, and top-ranked Business School
·Cutting-edge, business-driven curriculum designed with industry input
·Degree Awarded: Bachelor of Business Administration (BBA) – Specialization in Luxury Business
·Length: 3 years
·Courses: 41
·Class Size: 20 students (1:6 professor-to-student ratio)
·Language: Taught in English
·2 intakes per year: October & March
About IFM Business School, Switzerland
IFM - Excellence in Business Education
IFM Business School is a triple-accredited, top-ranked, and internationally renowned private institution with over 50 years of Swiss-quality education. Located in the heart of Geneva, a global business hub, IFM provides a cutting-edge, career-focused learning experience designed for success in today’s competitive business world.
Innovative & Practical Learning Approach
At IFM, innovation meets practicality. Our dynamic, hands-on curriculum is developed in collaboration with industry leaders, equipping students with modern management insights, essential skills, and real-world expertise. This distinctive approach fosters an entrepreneurial, sustainable, and digital mindset, preparing graduates for leadership roles and business success.
Admissions
Curriculum
This undergraduate curriculum focuses on your success and provides you with global perspectives, real-business knowledge and a modern vision of organisations. You will develop a global, sustainable and digital mindset.
The curriculum contains 37 core courses & 4 elective courses to choose from the specialisation.
Sample core courses
- The Power of Sales
- Negotiation for Business
- Inside the Consumer’s Mind
- Sustainability in Business
- Business Strategy
- Strategic Digital Marketing
Specialisation: elective courses
- Luxury Business Management
- Luxury Watch Business
- Luxury Marketing
- International Brand Strategy
- International Business
- Entrepreneurship & Business Development
Career Opportunities
Our distinctive approach enhances your employability and helps you to become a professional who will easily adapt to the challenges of the business world. You will be ready to embrace top career opportunities.
- Excellent record: 90% of BBA graduates find a job or pursue advanced degree studies within 6 months after graduation.
- Experiential learning: Our Bachelor degree is interactive and experiential, using a combination of case studies, group exercises, discussions, project work and business simulations. The curriculum gives you real-life business skills.
- Real business exposure: The in-class experience is combined with an exposure to real business operations through guest speaker sessions, industry and company visits. These events introduce you to numerous career opportunities.
- Career & workshops: Modern career workshops, tailored career advice, real business exposure and networking and industry opportunities help create career opportunities for you.
- Jobs & Internships: We provide access to a variety of useful information: job ads, internship ads, job portals and guidance.
- Excellent place to work: Switzerland offers top career opportunities.
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.