IFM Business School - Geneva Switzerland
Bachelor in Luxury Business
Genève, Switzerland
Bachelor's degree
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
This exclusive program prepares you for the captivating world of luxury, a field reflecting Swiss values of excellence, innovation, and passion. The degree explores all aspects of luxury business, providing a comprehensive understanding of the industry, its markets, drivers, and practices. You’ll gain insights into current topics like technology, sustainability, and emerging trends.
You’ll develop the ability to analyze markets, promote and sell products, negotiate, manage projects, identify opportunities, invest, strategize, and make sound decisions. You can customize your specialization with electives tailored to your career goals. With the right skills and mindset, you’ll be fully equipped to thrive in this sector.
This specialization opens doors to remarkable career opportunities in luxury groups, the luxury watch industry, real estate companies, consulting firms, and international corporations.
- Earn an accredited Bachelor’s degree that combines a solid education with a transformative life experience.
- Benefit from a cutting-edge curriculum enriched by insights from leading business professionals and industry experts.
- Gain broad knowledge, global perspectives, practical skills, and a success-driven mindset.
- Engage in real-world, hands-on learning activities that bring business concepts and tools to life.
- Grow personally in a supportive environment, achieve self-fulfillment, and gain a degree that broadens your outlook.
- Graduate fully equipped to launch a successful career.
Facts & Figures
- Accreditations: ACBSP, IACBE, EDUQUA
- Degree awarded: Bachelor of Business Administration (with specialisation in Luxury Business)
- Credits: 130 CH/US (184 ECTS)
- Length: 3 years
- 41 courses: including a wide range of subjects
- Study mode: full-time
- Format: on-campus
- Small classes: 20 students
- Excellent ratio: professor/students: 1:6
- Language: English. We also offer a bilingual program (EN-FR)
- 2 intakes per year in March and October.
This undergraduate curriculum focuses on your success and provides you with global perspectives, real-business knowledge, and a modern vision of organisations. You will develop a global, sustainable, and digital mindset.
The curriculum contains 37 core courses & 4 elective courses to choose from the specialisation.
Sample core courses
- Inside the Consumer’s Mind
- The Power of Sales
- Negotiation for Business
- Digital Era Marketing Strategy
- Project Management
- Business in the Digital Age
Specialisation: elective courses
- Luxury Business Management
- Luxury Watch Business
- International Brand Strategy
- International Marketing
- International Business
- Driving Strategy with AI
Our distinctive approach enhances your employability and helps you to become a professional who will easily adapt to the challenges of the business world. You will be ready to embrace top career opportunities.
- Excellent record: 90% of BBA graduates find a job or pursue advanced degree studies within 6 months after graduation.
- Experiential learning: Our Bachelor's degree is interactive and experiential, using a combination of case studies, group exercises, discussions, project work, and business simulations. The curriculum gives you real-life business skills.
- Real business exposure: The in-class experience is combined with an exposure to real business operations through guest speaker sessions, industry, and company visits. These events introduce you to numerous career opportunities.
- Career & workshops: Modern career workshops, tailored career advice, real business exposure, and networking and industry opportunities help create career opportunities for you.
- Jobs & Internships: We provide access to a variety of useful information: job ads, internship ads, job portals, and guidance.
- Excellent place to work: Switzerland offers top career opportunities.