IED – Istituto Europeo di Design Torino

BA in Transportation Design

Methodology and structure

The three-year Transportation Design Undergraduate Programme at IED Torino combines theory with practical applications using critical, cross-disciplinary methods where design works as a tool to bring forward the future of mobility.

Right from the start, you will gradually become familiar with your target industry and develop a design thinking approach applied to car design. You will gradually be introduced to technical and practical subjects, developing knowledge of software tools and practical skills that you will be able to use for projects of growing importance. We will help you develop self-confidence and a growing awareness of the tools and resources available. You will also gain insights into materials, aerodynamics, styling and ergonomics.

You will have the opportunity to work on specific training activities in cooperation with leading national and international companies, not just in the automotive industry, but also in such areas as interaction design, motorcycle design, design or yacht design. The highlight of your training experience will be your dissertation project. You will have the opportunity to show everybody that you can work independently and use your skills across every step of your projects.

IED strives to build a supportive environment and collaborative relationship with partners. That’s why IED delivers the necessary tools to support prospects students in exploring opportunities, making informed decisions, and designing their future.  Thanks to the innovative methodology and the professional success of IED students, the Ministries of Education and Research of the countries where IED operates directly – Italy, Spain and Brazil – have officially accredited the majority of IED Undergraduate and Master courses. 

IED is an international network of education with a 100% Italian DNA. IED has been operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Arts, Communication and Management of the creative industries for over 50 years. IED mission is to offer young talents a thorough training – both theoretical and practical – and hand them the ‘Design Knowledge and Mindset’ that will be the key success factor in their careers.

According to the IED philosophy interaction between cultures generates creativity, which turns into innovation: paying attention to the continuous changes happening in the ways we think, communicate, build. This is why the IED education represents an opportunity to approach a more conscious future. IED is far more than a school: thanks to its unwavering commitment to innovation, it is the melting pot where new generations of professionalism are constantly unfolded. IED forms a truly unique network of encounters, experiences, people and cultures. Our students develop a deep sense of belonging and their drive to innovate and share resources, ideas and contacts forges a tight-knit Alumni community.

The three-year Transportation Design degree programme has a very strong connection with the city of Turin, a key location for Italy's most prominent car makers and a world symbol of car design. It is here that iconic names such as Pininfarina, Bertone, Giugiaro and his Italdesign have brought their best interpretations of Made in Italy style, elevating it to the top of the automotive industry.

Even now, Turin continues to set the standard. The style centres of Jeep, Lamborghini, Suzuki along with some of the longer-standing ones such as Pininfarina or Alfa Romeo are based here. And the city is also home to the most important project design studios supporting the industry with its whole supply chain.

This programme will give you the opportunity to live a unique experience through partnerships, meetings and workshops connected with Transportation Design, working closely with internationally renowned brands. You will be able to experience real-life projects contracted by leading automotive brands, with the help of a team of lecturers who are all specialists from the industry and work with such brands as Lamborghini, Alfa Romeo, Suzuki, Tata, Maserati, Jeep, Pininfarina and Italdesign.

You will be able to expand your work portfolio, a tool that is so important in the professional design world of today. Upon completion of your training, you will also have the experience needed to quickly move into a brand style centre or an independent automotive design studio. With an eye on market demands and trends, this programme will bring you into the forefront of upcoming transformations as you will be able to rewrite mobility paradigms and scenarios using your own futuristic visions.

• Transportation Designer
• Car Designer
• Bike Designer
• Yacht Designer
• Mobility System Designer.

he three-year Undergraduate Programme in Transportation Design at IED Torino is for all those who want to turn their passion for cars into a career. But most importantly, it is for anyone looking to move into a future with work opportunities as Exterior Car Designer, Interior Car Designer, Automotive Interaction Designer, Motorcycle Designer, Yacht Designer, Mobility System Designer, Colour and Trim.

You do not need any specific requirements to access this programme, as it is open to anyone with a high school diploma, with dreams of creating the Lamborghini or Ferrari of the future. You could be the new designer who will rethink the mobility of the next 30 years, taking on all the multiple and exciting challenges involved in this industry.

Over the three years, you will find out how the Transportation Designer is actually a constantly evolving professional playing a key role in the growth of urban environments and communities. Constant research and insight into society are what this career is all about -and this is actually what you are going to do in your future.