IED – Istituto Europeo di Design Rome
BA in Fashion Marketing and Communication
Rome, Italy
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 204,000 *
STUDY FORMAT
On-Campus
* Fee EXTRA UE: € 17900 | Enrolment Fee: €2500 € 20400
Discover how to promote and explain fashion using marketing and communication strategies with the three-year course in Fashion Marketing and Communication at IED Roma.
The transformation of the fashion industry requires professionals capable of integrating strategy, creativity and new technologies to raise the value of brands and products in an ever-changing market. The three-year course in Fashion Marketing and Communication at IED Roma offers you multidisciplinary education so that you can understand and govern the changes that are redefining the communication as well as positioning of brands in the fashion system.
During the course, you will develop a strategic vision of the fashion industry and acquire skills in digital marketing, brand identity, integrated communication and retail strategy. You will also focus on the latest technological developments and the values of sustainability and inclusion.
You will learn how to carry out market research, analyse data and interpret trends to create effective positioning strategies. By adopting a hands-on approach, you will work on building a brand identity and defining the language of communication, as well as dealing with distribution, media relations and public relations management.
The course combines theory and practical application: case studies, workshops with companies and real projects will allow you to engage with the dynamics of the marketplace and hone your ability to communicate with consumers through the different touchpoints of the fashion system.
Issued Degree:
Diploma Accademico di Primo Livello, corresponding to a Bachelor of Arts Degree (BA) – EQF6 Level (European Qualification Framework).
Credits:
The course awards 180 CFA (Academic Formative Credits), corresponding to 180 ECTS (European Credit Transfer and Accumulation System).
The three-year course in Fashion Marketing and Communication at IED Roma is designed for creative and curious young people, passionate about fashion and communication, who wish to acquire strategic skills that can help them revolutionise the fashion industry. It is the right path for you if you are seeking to gain an in-depth understanding of the fashion system, develop innovative strategies and work with brands that want to set themselves apart in an ever-changing market.
If you are fascinated by the way companies build their identity and communicate with the public, if you want to discover how to create an effective marketing plan and how the digital world is redefining the rules of the industry, this course will give you the skills to analyse the market. Furthermore, you will be able to interpret trends but also build positioning and communication strategies for brands as well as products.
Through a practical and multidisciplinary approach, you will acquire fundamental skills in fashion branding, digital marketing, sales strategies and media and PR relations. You will undertake career paths in key roles such as Brand and Communication Specialist, Merchandising Specialist, Product Manager, Fashion Buyer, Retail & Store Specialist or Digital Coordinator, becoming a strategic resource for companies and brands that are seeking to innovate their positioning in the global market.
First year
The first year is aimed at getting you familiar with the fashion market, as you move into content creation and promotion work. These are both key elements for you to acquire a critical understanding of the workflow behind each project.
Second year
The second year is phase 2.0 of your training. You will acquire more awareness and a stronger personality as you further develop your practical skills from the first year. You will have the opportunity to work step by step on the product development process, covering on-line and off-line communication all the way to marketing and sales of your product.
Third year
On your third and final year, you will move into a more international context. Your ability to work independently and reinterpret the world of fashion will help you develop a real-life fashion business project as a basis for your dissertation. All of your skills, creativity and personal style will be poured
The three-year course in Fashion Marketing and Communication at IED Roma prepares you to face the challenges of a constantly evolving market, providing you with strategic and operational tools to manage and promote brands and products in the fashion industry.
During the three years, you will obtain transversal skills that will make it possible for you to design integrated marketing strategies, develop communication campaigns and cultivate brand identity with an innovative approach. You will learn to interpret global trends, analyse markets, define brand positioning and plan effective sales strategies, with a focus on digital channels, social media and new technologies applied to fashion.
Through a mix of theoretical lessons, practical workshops, case studies and partnerships with companies in the industry, you will develop an in-depth understanding of the fashion system and its dynamics. You will also deal with fundamental issues that are redefining the industry, such as sustainability, inclusion and digital innovation.
The aim of the course is to train professionals who have a strategic and global vision, ready to become a connection point between brands and consumers. With the guidance of experienced lecturers and industry professionals, you will have the opportunity to work on real projects and build a substantial portfolio, gaining the autonomy needed to enter the world of work with comprehensive and contemporary know-how.