IED – Istituto Europeo di Design Milan
Master in Fashion Trend Forecasting
Milan, Italy
Master degree
DURATION
8 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2026
TUITION FEES
EUR 22,000
STUDY FORMAT
On-Campus
Key Summary
Uncover and effectively communicate the potential of future fashion trends through hands-on market research and data visualization tools.
Channel your inner visionary and cultivate your passion for fashion in the city of Milan, home to some of the most prestigious fashion houses and brands.
Understand and investigate the innovation drivers of today’s society and transform them into a trend-forecasting strategy.
The Master in Fashion Trend Forecasting combines research and practice to simulate the realities of the fashion industry through a project-based approach.
Students will analyze the market and study the most important trend-forecasting processes through relevant case histories and workshops. Students will also have the opportunity to immerse themselves in the Milanese fashion scene, the right place to learn and experience the real-world expectations and needs of the fashion system.
Methodology and Structure
The Master in Fashion Trend Forecasting is founded on a theoretical-cultural approach that integrates qualitative and quantitative research techniques, allowing students to deepen their understanding of the fashion industry, its links to related creative fields, market demand, and consumption habits.
Students will learn to express their ideas effectively and communicate their research findings, creating convincing and visually compelling presentations capable of directing important business decisions in a sector with increasingly complex dynamics.
The course’s final project will see students developing a professional trend book for a real partner company using their acquired analytical and perceptual skills to satisfy the assigned brief.
Why choose it
The purpose of this course is to provide visionary thinking and innovation by bringing together different areas such as fashion, society, art, music, and lifestyle in order to provide an in-depth analysis of current market size and trends.
As a means of maximizing the effectiveness of fashion materials for business improvement, you will learn some of the most state-of-the-art and most powerful visual techniques, strategies and practices.
You will also be able to improve your forecasting and data analysis skills as you become more familiar with trends and target market behavior patterns. In addition, you will explore how to use professional market intelligence and research tools for making your own product - or that of a customer - more focused and tuned for success.
Who is it for?
Considering the wide range of cultural, numerical, and visual aspects of a trend, this Master's is open to all students interested in entering the world of fashion, with a passion for novelty as a common denominator. The course has been designed to prepare students for careers in Trend Forecasting, Cool Hunting, Trend Analysis or Research Development roles. The skills and competencies acquired in this program may also be fundamental if students wish to consider a career as a so-called Futurologist or if they are willing to consider job positions in the consultancy industry.
IED supports young creatives through a dedicated set of scholarships, promotions, and financial aid.
Select a course typology, check the requirements, and follow the relevant steps. Ask your advisor for specific information regarding deadlines and further details.
The study programme of the Master’s Program in Fashion Trend Forecasting in IED Milano consists of both face-to-face lectures and workshops with a practical focus, all alternating to provide you with a well-rounded training based on a 'learning by doing' approach.
Through this project based approach, research and practice are combined to simulate the realities of the fashion industry today.