IED – Istituto Europeo di Design Florence
Master's Program in Fashion Brand Management
Florence, Italy
DURATION
9 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
22 Nov 2024
TUITION FEES
EUR 24,000 *
STUDY FORMAT
On-Campus
* Enrollment Fee € 3.000 + Course Fee €21.000
Introduction
Understand and manage the balance between the creative and economic demands that define the fashion business.
Blend your passion for fashion brands with a deep understanding of marketing processes and levers. Study the impact of visual culture and analyze the intricate relationship between the fashion industry and contemporary art.
Build methodological foundations that will allow you to develop and present effective brand strategies. The Master's Program in Fashion Brand Management combines research and practice to simulate the realities of the fashion industry through a design-oriented approach.
Students will gain the fundamental skills and knowledge necessary to produce strategic communication and business plans through lectures, relevant case histories, and workshops. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.
Gallery
Ideal Students
Considering the wide range of cultural, managerial, and visual aspects of branding, this Master's Program is open to all students interested in entering the world of fashion, with a passion for brands as a common denominator.
The course has been designed to prepare students for careers in Brand, Communication, or Marketing Management roles. The skills and competencies acquired in this.
the program may also be fundamental if students wish to develop their careers in the field of Brand Strategy and Consulting.
Curriculum
Methodology and structure
The IED Master's Program in Fashion Brand Management is founded on a design and project-oriented approach that balances theoretical study with practical applications, touching on a variety of aspects from the Sociology of Imaginary to Fashion Operations.
Students will undergo a marketing strategy simulation and learn how to devise and present an effective communication proposal. Teamwork will complete individual study as the master's program aims to prepare students for working in structured companies that operate in a global context.
The course’s final project will see students recreate the relationship between a client and a consulting firm, developing a professional brand strategy that will effectively maximize a brand’s current performance.
Program Outcome
The legacy and tradition of a city like Florence, and Italian culture as a whole, contribute to providing an ideal context where business and a new renaissance of the fashion system can flourish and thrive. The creativity of international students and faculty from around the world is unleashed in this inspiring location.
Close partnerships with some of the most important and innovative fashion brands in Italy and from around the world will allow you to work on real-life projects and get in touch with many different companies and creative agencies.
IED Master's Program courses are designed by considering both the market’s evolutions and the required skills to train professionals who are ready to undertake relevant career paths. 87% of IED Master's Program students enter the job market one year after graduation, according to data collected in November 2021.