Summer Course in Service Design for Innovation
Barcelona, Spain
DURATION
2 Weeks
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
14 Jul 2025
TUITION FEES
EUR 1,900 *
STUDY FORMAT
Distance Learning
* enrollment fee € 500 + course fee € 1400
Key Summary
Introduction
Every day we are active users of different kinds of services from the very second we wake up to the second we fall asleep: when we go to the office, to school, to the supermarket, or even to a hospital. Very often, we have to face the fact that these services have not been designed keeping in mind the user: you! Service Design is an established and successful innovation methodology that helps generate exciting and meaningful experiences for people, like you.
In the past decades, Innovation and Design were focused mainly on products. Today, in an economy driven by information technology and intangible goods, the service is the product. Being able to create useful and desirable services becomes the fundamental skill for companies and organizations in order to innovate.
The value of service design lies in the development of innovative solutions that didn’t exist before or in making already existing services significantly better in terms of desirability and efficiency. Service Design creates value because it consists in designing what people need and desire.
Ideal Students
The fast-paced Summer-course is designed for professionals and executives from all industries who want to immerse themselves in the practice of service design. To address international participants, the course is held in English.
Student Profile
This Professional Summer Course is designed for professionals, executives & CEOs, from all industries, and all departments, who want to become innovation leaders within their companies and be able to solve complex problems in multidisciplinary teams.
Professional working or willing to work at a strategic level will find the Service Design principles and tools being core capabilities for their competitive advantage. To address international participants, the course will be held in English.
Admissions
Gallery
Curriculum
Format
Online, 3 weeks. Schedule: Mondays to Fridays, from 7th July to 24th July.
Program Outcome
During four weeks, students will be hands-on fully immersed applying the different methods, techniques, and tools of service design. Students will learn how to:
- Understand the key elements that allow for good service,
- Explore the why, for what, how, with whom, and for whom to design a service,
- Apply the critical techniques to define a valued service,
- Frame a service design concept considering its business strategy,
- Communicate the service design concept and key offering through a short video.
To apply service design techniques, it will be considered industry challenges from the student’s professional interest.
Program Tuition Fee
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.