Postgraduate in Fashion Product Management

Student profile

• Fashion designers who wish to acquire a knowledge of collection coordination and product management.
• Product managers who wish to expand their knowledge of product development.
• Marketing professionals who wish to gain an in-depth knowledge of fashion products.
• Communications professionals who wish to gain an in-depth knowledge of products and production processes in order to make their campaigns more efficient.
• Professionals working in fashion companies who wish to gain an in-depth knowledge of everything relating to products and collections and their integration with other departments.
• Human resources personnel who wish to understand how all the departments related to a fashion product operate within an organization.

Methodology

The presentation of the content will be divided into classes, modules, and exercises that mimic the process and management of a professional fashion project. The course will therefore be organized into different types of classes: theoretical classes, case studies, workshops, talks by professionals, projects, and final projects.

Teaching program

• The Fashion System
• Critical History of Fashion
• Trend Analysis
• Art Direction for Fashion Campaigns
• Market, Segmentation, and Positioning
• Strategic Marketing
• Product Strategy
• Efficiency Analysis
• Style Codes
• Branding
• Branding and Product
• Luxury
• The Fashion Designer
• Fast Fashion and Trends
• Product Processes
• Product Mystery Shopping
• Definition of Style
• Strategic Product Project
• Final Project

Objectives

• Work with brand analysis tools to build the brand through the product.
• Emphasize the importance of cooperation between the design, marketing, sales, and production teams to carry out the strategy that has been defined.
• Introduce the main types of suppliers, materials, outsourcing, and logistics that surround a fashion product.
• Analyze trends and art direction in order to focus the collections from the creative, conceptual, and stylistic point of view.
• Define the structure, breadth, and depth of collections by analyzing sales, competition, and trends in order to develop a collection with the optimum final value, time, and costs.
• Analyze in-depth the product range and its efficiency at the POS using the product managers’ work.
• Give knowledge of consumer analysis, competition studies, team management, scheduling, and project development that is based on the design thinking methodology.
• Understand the level of involvement of each of the players (design, product, marketing, and communication) in the success of the collection.

• Integrated design and product departments or independent studios.
• Marketing departments.
• Product development.
• Product management department.
• Product marketing.
• Purchasing and supplier management.
• Quality control.
• Entrepreneur with own business.