IED – Istituto Europeo di Design Barcelona
Bachelor in Graphic Design - Advertising
Barcelona, Spain
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 16,900 *
STUDY FORMAT
On-Campus
* Total Fee UE Students: €15,100 - Total Fee Extra UE Students: €16,900
Key Summary
The Graphic Design, pathway in Advertising course is for aspiring professional audiovisual designers who want to develop the strategic, creative and artistic aspects of audiovisual communication.
This program goes beyond the traditional boundaries of the discipline to give graphic designers the creative mindset needed in the advertising world. During the program you’ll not only create design projects, you’ll learn how to develop visual communication campaigns using conceptualisation, branding strategy and art direction to add value to the campaign.
What’s more, in this degree program you’ll develop a variety of projects working with actual clients, applying what you’ve learnt to your Final Project based on a real brief.
There are 60 places available for first-year students majoring in Graphic Design. Of these places, there is no specific number assigned by pathway or language.
The Bachelor of Arts in Design is valid throughout the European Higher Education Area, equivalent to an official university degree, and is accredited by the Agency for the Quality of the University System. This programme grants access to official university master’s degrees and, where applicable, to doctoral studies.
This program is for young people interested in communicating in a creative way. If you love making an impact and want to design innovative campaigns, logos, brands and strategies in a variety of different formats, the Bachelor of Arts in Graphic Design, pathway in Advertising is the program you’ve been looking for.
The course is focused on people interested in learning how to create a brand, communicating brand identity in a creative way, understanding how strategies and branding work, and putting it all into practice.
In fact, during your projects you’ll work with real brands. After completing the program, you’ll have all the skills you need to create and shape your proposals in a professional way to make an effective visual impact.
IED Network offers 182 scholarships for its Undergraduate courses held in Italy and Spain.
IED Italia and Accademia di Belle Arti Aldo Galli offer 152 scholarships for courses held in Milan, Cagliari, Florence, Rome, Turin and in Accademia di Belle Arti Aldo Galli in Como. Deadline to apply May 5th 2022.
IED Spain offers 30 scholarships for courses held in Madrid, Barcelona and Bilbao.
Deadline to apply April 5th 2022
Good luck.
Year One
- Grasping the basic concepts of design, project culture and methodology.
- Encouraging students to try, create and communicate.
Year Two
- Studying the technological and project tools needed to communicate a visual message simply and effectively by developing their individual creativity and interdisciplinary methodology processes.
- Learning to command software such as Adobe Photoshop, Adobe Illustrator, Adobe After Effects, etc. and how to apply creativity in corporate communication.
Year Three
- Applying all their previous learning to create real projects.
- Encouraging creativity and artistic direction.
- Understanding the professional context and its full complexity.
- Creating a professional portfolio in preparation for the working world.
Year Four
- Completing a mandatory internship.
- Developing projects that tie in all of the knowledge gained throughout the course.
- Carrying out a Final Course Project with a real company that consists of conceiving and developing an advertising campaign based on research, conceptualization, strategy, and production.
Methodology
The chosen methodology is known as learning by doing and promotes interdisciplinarity among various fields including design, fashion, and management and design strategies by organizing joint workshops and projects.
The syllabus sets a series of learning goals for the student, which becomes more demanding as the course progresses and ends with a Final Course Project for a real client.
The course teaches students all about the creative processes of research, interpretation, conceptualization, and production to help them communicate, embellish and find creative, innovative solutions for their product, brand or space using audio-visual elements.
The project culture is the leitmotif underpinning the entire didactic experience, fostering the idea of ‘learning by doing’ – real projects with real companies.
Graphic designer, visual communicator, creative director, art director, branding specialist, corporate, publishing or packaging image expert, content developer, copywriter, brand consultant, digital advertising strategist, interactive brand manager, brand manager, social media strategist.
Former IED Barcelona students are now working for:
- Ogilvy, Shackleton, Everis, Tomorro’, Somos, Comuniza, McCann Worldwide, Operation Unicorn, Lo Siento, Pixel Research, Mass Digital, Folch, Duprée, Common Sense, relajaelcoco, Steer Davies Gleave, Stop Stealing My Look, Bestiario, Inoxcrom, and others.
Companies
The course enhances its project culture by teaming up with brands, firms, and institutions to bridge the gap between the academic universe and the working world. This way, students not only study the methodology and tools of several disciplines; they also learn to deal with real clients and what briefing involves.
Collaborating companies:
PSP Sony, Sónar, Everis, ESADE, Barcelona City Council, Pixel Research, Rosás, Loop Festival, Mercats de Barcelona, Oxfam, CCCB, La Fábrica, Alba Synchrotron, Festa del Grafisme, Festival Grec, La Mercè, Barcelona Institute of Culture, Barcelona Brand, Museu de la Xocolata, Benetton, Brands & Roses, Ling, Ericsson Response, etc.