Master in Digital Marketing
Madrid, Spain
Master degree
DURATION
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2025
STUDY FORMAT
Blended
Key Summary
The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand today’s digital consumers behavior through analytics, defining comprehensive strategies to optimize customer engagement and transforming data into action to maximize digital performance.
Digital Marketing Master Program Key Areas
Marketing Fundamentals
- Marketing Fundamentals
- Brand Strategy (Marketing Plan)
- Branding (brand architecture, brand identity, packaging, etc.)
- E-Commerce and E-Marketplace Platforms
- Product & Service Innovation
- Distribution Channels
- Sales Management
Digital Marketing Communications & Tools
- Web & Omnichannel Marketing Automation
- Lead generation, Search (SEO/SEM), Social Media, Content and Display Advertising
- Marketing Automation
- Omnichannel Content Distribution
- Email, Mobile, and Wearable Techniques
- Content Creation & Branded Content
- Communication Strategy
Digital Customer Management & Analytics
- Digital Customer Management
- Digital Customer Intelligence
- Digital Customer Engagement
- Digital Consumer Behavior
- Market Research & Customer Insights
Tech & Professional Skills
- Digital Visualization for Marketing
- Digital Tech for Marketing
- Project Management
- Team Building
- Oral and Written Communication
- Career Preparation
Find endless opportunities in consumer goods multinationals, tech companies, marketing agencies or even in music and entertainment, politics, NGOs, and sports teams.
- Brand Manager
- Digital Strategist
- Content Strategy Manager
- Performance Marketing Manager
- Social Media Strategist
- Marketing Manager
- Digital Account Manager
- SEO Specialist
This15-month programis both online and face-to-face— in other words, it’s liquid. We align and combine the best of technology, pedagogy and our world-class faculty, so you can experience multi-layered learning in a multi-faceted environment.
The program is delivered in 2 formats so you can choose the option that best fits your lifestyle: the Part-Time option lets you combine working and studying at the same time, and the Full-Time option offers a complete immersive year in Madrid.