Master in Creative Direction, Content & Branding
Madrid, Spain
Master degree
DURATION
10 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* rolling admissions process
Key Summary
Bridge the gap between creativity and management. This program will prepare you to create and lead content and visual projects that engage users and audiences. The new digital economy needs creative professionals who are able to master the latest media strategies, understand and leverage the power of storytelling, and content production, and align compelling content and visuals to a brand's communication needs.
The Master in Creative Direction, Content & Branding is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to sharpen your creative, analytical, and commercial, business, strategic and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.
Reasons to study the Master in Creative Direction, Content & Branding
IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront
Harness your creative power
Learn by working on real, hands-on content production projects employing the latest technologies in a teamwork-driven international environment.
Career-focused program
Guided by industry leaders, you’ll start designing and managing visual and digital media projects from the get-go and be prepared to work in the field as soon as you graduate.
Unlock your high-impact strategic career
The program combines training in visual and digital media content production with a strategic outlook on business and communication to put you at the forefront of some of the most exciting and creative career opportunities in today’s job market.
Learn from top professionals in the new digital economy
Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.
Who is this program for?
It's for individuals who
want to harness their creative powers to innovatively form and lead teams of visual and digital media projects.
looking for…
a program that will develop their creative and strategic skills so that they can develop content from idea to execution. They will master the latest media strategies, understand and leverage the power of storytelling, and align a compelling creative outlook to a brand’s communication needs. In order to work in roles such as Advertising Manager, Creative Content Manager, Digital Media Entrepreneur, Video Editor, Web/app Designer Brand, and much more.
The Master in Creative Direction, Content & Branding is a 10-month program divided into 3 terms, each addressing the key skills and knowledge areas required of a new generation of leaders who fuse original creative insights with strategic vision. The program is eminently hands-on and connects students to the real world through a practical final project developed throughout the academic year with one of the most prestigious communication agencies in the world.
This program also has an optional Global Immersion Week, an international study trip where students from our five full-time masters in MARCOM attend curated masterclasses, visit innovative companies, network with local and global like-minded executives/peers and explore new cultures. Over three terms, you’ll take a structured learning journey that offers tools and insights for business, branding, and management.
Our four focus areas are:
Digital Media and Technology
Maximize the impact of digital media using the latest platforms and cutting-edge technology. You’ll work with real industry players as you implement your own marketing strategy.
Visual Media and Creativity
Develop your skills across multiple digital mediums and get set for a career in branding, visual communication, and digital media.
Business, Branding, and Management
Learn how to move and adapt within the industry. Prepare to succeed in any organization—or kick-start a venture of your own.
Final Project
Get to the heart of the industry as you work alongside Llorente & Cuenca on a visual and digital media strategy for social impact.
Pre-program
Software Training
IE University provides access to industry-standard Adobe Creative Cloud throughout your studies. Before you start the program, you’ll complete an online software training to introduce you to the platforms that will become part of your everyday toolkit. The aim is not to make you a technical specialist in the use of the software, but to provide a framework for the conceptual, managerial, and creative abilities needed for your projects. This will leave you well-equipped for all kinds of projects in the program and beyond.
1st Term
- Your first-term courses include:
- Entertainment media production
- Graphic design I
- Photography and video production
- Representation and ethics
- Web design and development
- Digital media ecosystem
- Team coaching I
- Strategy and entrepreneurship
2nd Term
As you implement different creative mediums and materials, your final project will also come to life.
Your second-term courses include:
- Graphic Design II
- Advertising and Branded Content Creation
- Digital Copywriting
- Storytelling
- Digital Marketing and Social Media
- User-Centered Design
- Team Coaching II
- Brand Strategy
3rd Term
The practical projects to put what you’ve already learned to good use will reach their conclusion, and you’ll also address the soft skills that are so essential for success in modern creative business.
Your third-term courses include:
- Creative Work in the Cultural Industries
- Entertainment Media Production II
- Interactive Storytelling
- Data Visualization and Infographics
- Internet Metrics and Analytics
- Digital Media Culture
- VR Workshop
- Team Coaching III
- Entrepreneurship
- Intellectual Property
Final Projects
The Final Project is a practical, team-based creative project developed over the course of the Master's program, with the assistance of academics and professionals in the field. In each period, students will work in teams to focus on specific practice areas and phases of the development of a visual and digital media strategy, creating narrative content for social impact. IE has partnered with LLYC, a renowned global communication agency, with a focus, among other areas, on the field of creative content production in order to jointly develop this project.
Everyone agrees: in the new digital economy, one of the greatest and most valued work skills is creativity. According to the World Economic Forum, creativity will be key to competing against AI in the future workforce.
But as John Cleese elegantly put it, “Creativity is not a talent. It’s a way of operating.”
It’s not only about ideas and inspiration, it’s about being able to conceive, develop, execute, manage, and evaluate all kinds of creative visual and digital media projects from start to finish.
The way brands communicate with consumers is constantly evolving, so jobs in visual and digital media are growing, and fast. There is a need for forward-thinking professionals who can innovate to break boundaries and truly connect with audiences. And that’s exactly what this program prepares you to do.
Here are some positions our students can achieve after the program:
- Design Project Manager
- Account Strategist
- Graphic Designer
- Digital Marketing Consultant
- Content Creator
- Copywriter
- Brand Consultant
- Media Content Manager
- Branding And Identity Specialist
- Editorial Content
- Digital Designer
- Web Content Strategist
- Editor/VFX Artist/3d Generalist
- Digital Media Strategist
- Video Solutions Specialist
- Creative Director
- Brand Manager
- Art Director