Master in Corporate & Marketing Communication

Master in Corporate & Marketing Communication

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic digital world.

Corporate & Marketing Communication Master Program Key Areas

Global Business Stratergies

We don’t just keep up with changes on the digital front—we lead them. Master topics such as Technology Innovation, Customer-Centric Business, and Digital Transformation, and become a sought-after communication and marketing professional.

Business and Management

To work in businesses, it’s crucial to understand the foundations of how they operate and the impact that Communication & Marketing professionals have in the overall bottom line. Delve into Management, Strategy, Entrepreneurship, Ethics, and Corporate Governance to get the big picture.

Strategic Communication

In this area, you’ll nail down core topics like CSR and Social Impact, Branding, Reputation, Issues, Crisis, and Stakeholder Management, Non-Market Strategies, and Public Affairs.

StrategicMarketing

Obtain the marketing skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing and Programmatic Advertising, Content Marketing, Strategic Sponsorship and Partnerships Management.

Business Analytics & Research Methods

Obtain the marketing skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing and Programmatic Advertising, Content Marketing, Strategic Sponsorship and Partnerships Management.

This 12-month program is both online and face-to-face— in other words, it’s liquid. We align and combine the best of technology, pedagogy and our world-class faculty, so you can experience multi-layered learning in a multi-faceted environment.