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IE University Executive Master in Strategic Marketing and Communication
IE University

Executive Master in Strategic Marketing and Communication

Madrid, Spain

10 Months

English

Full time

EUR 30,000 **

On-Campus

* rolling admissions process

** to become an IE University student, all IE Community members should make a one-off contribution to the IE Foundation; this is a single payment of €1,200 to be made during the enrollment process

Introduction

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open innovation, and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic digital world.

The Master in Strategic Marketing and Communication is designed for visionary and strategic marketing and communication professionals, and brand managers. Equipping you with a 360-degree vision of the world of marketing and communications, the program shapes impactful leaders capable of driving business growth through brand management, communication, marketing, and reputation management.

The Master in Strategic Marketing and Communication is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to sharpen your creative, analytical, commercial, business, strategic and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.

Reasons to study the Master in Strategic Marketing and Communication

IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.

01. A deep dive into communications in the digital era

Earn the latest skills and knowledge to develop from A to Z, not only in communication and marketing plans, but also in contingency, issue management, brand management, CSR, and reputation plans.

02. Learn from top professionals of the new digital economy

Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.

03. Unlock your high-impact career

Companies need modern professionals to lead and guide their organizations through agile methodologies and the application of the latest trends in creating business value through branding and reputation management.

04. Make the right connections

Gain access to IE University’s unparalleled network of 60,000 professionals worldwide and a careers department focused on helping you build relationships that matter.

Ideal Students

Curriculum

Career Opportunities

Admissions

Scholarships and Funding

About the School

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