Master Marketing and Communication for Fashion
DURATION
0 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
On-Campus
Key Summary
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Introduction
This master's degree delves into the activity carried out by creative directors and specialists in marketing and communication in the fashion industry from a strategic and theoretical point of view but, above all, through a practical proposal that trains the student for professional management. of a project of a fashion brand.
Through a theoretical-practical methodology, the student is prepared to make strategic decisions about fashion brands (both in everything related to branding and in the operational areas of product definition and retail strategies) and those of communication and public relations. , whether it is the management of press offices, the development of the brand image or fashion events, with all the rigor of knowledge and skills to be able to implement it in an effective, sustainable and realistic way.
At the end of the program, you will have the necessary tools to access the professional world and face real situations of fashion marketing and communication strategies.