MSc in Brand and Marketing Management
ICN Business School
Key Information
Campus location
Berlin, Germany
Languages
English
Study format
On-Campus
Duration
4 semesters
Pace
Full time
Tuition fees
EUR 14,000 / per year
Application deadline
30 Jun 2024*
Earliest start date
Sep 2024
* applications for 2024-2025 academic year are open from the beginning of december to the end of june
Introduction
The objective of the MSc Brand and Marketing Management is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services. With the current evolution of the markets and the digitalization of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
This specialization aims to teach you how to manage all the phases of the development of new products and services: strategy, elaboration of the innovation through design thinking, prototyping of the innovation, legal protection, launch on the market, and follow-up of the client on physical and digital platforms.
Career Opportunities
Students in the program can gain industry experience by combining their studies with a part-time job. Doing a professional experience during your studies can boost your employability and is an excellent way to develop hard and soft skills that are highly valued by employers.
Our program is designed around a schedule comprising three days of focused classes and two days of flexibility, allowing time for you to explore part-time job opportunities. At ICN, we regularly organize Networking meetings and Career workshops, equipping you with the essential tools to secure employment either during your academic journey or immediately upon its completion.
This program prepares students to take on the following international roles in BtoC or BtoB markets:
- Global Brand Manager
- Product Manager
- Marketing Manager
- Brand & Marketing Consultant/Analyst
Gallery
Curriculum
Here is an overview of the modules :
- Consumer Psychology and Market Research
- Branding in the social media era
- Offering Management in the Digital Era
- Marketing Intelligence and Brand Analytics
- Strategic brand management
- Current issues in branding and marketing
- Sustainable brands and ethics
- Brand design and campaigns
Work/Study Rythm
Students in the program can gain industry experience by combining their studies with a part-time job. Doing a professional experience during your studies can boost your employability and is an excellent way to develop hard and soft skills that are highly valued by employers.
Our program is designed around a schedule comprising three days of focused classes and two days of flexibility, allowing time for you to explore part-time job opportunities. At ICN, we regularly organize Networking meetings and Career workshops, equipping you with the essential tools to secure employment either during your academic journey or immediately upon its completion.