Postgraduate in Creative Advertising

Brands are increasingly aware that they need to stand out in the lives of their consumers, in addition to the quality of their products and services. Small and medium-sized companies are also beginning to realize the need to impose themselves in advertising to reach larger audiences. The growth of advertising investment is a reliable variable, advertising professionals need to be increasingly able to understand the different characteristics of advertising communication in the most diverse segments.

Advertising must be understood as an area of its own, capable of conveying a message and creating social, economic and cultural realities. Being an advertiser today means having plural scientific knowledge, which aims to understand phenomena and acquire critical and conjectural thinking. It is, therefore, the responsibility of advertisers to use these tools to reach new points of view in human communication performances.

If there is a great challenge in being an advertising professional, that challenge is freeing ourselves from all our prejudices about life. The advertiser is a social shaper of culture, the vector that will guide, through different languages, the possible realities that will be given in specific contexts. Therefore, we must leave aside everything that is "right" or "wrong", "beautiful" or "ugly" within our reality, to build a harmonious world for all possible existences. Being an advertiser is not about selling "things" creatively, but building realities that reasonably integrate all existences and resistances, this is our daily challenge.

Why the Postgraduate Degree in Creative Advertising?

Application of skills and knowledge

We offer training with a holistic view of the applicability of advertising and a broad range of contact points and actors in the advertising sector. The student will go through the essential stages of advertising creation until the development of a professional portfolio.

Contact with Brands

Postgraduate students have contact with brands, advertising agencies and professionals to carry out the various practical work of the course, with the aim of building their professional portfolios.

Practical Teaching Methodology

Vital practical component, based on the PBL (Problem-Based Learning) methodology where the curricular units are centered on practical projects, enhancing the learning of different contents

Portfolio Creation

Possibility of creating a portfolio with a presentation in Pitch format to professionals in the advertising industry.

Faculty active in the Advertising Industry

Program entirely taught by experienced teachers and professionals from the advertising industry

Link to the Market

Provides contact with the job market, through lectures with brands and advertising agencies.