Husson Area, USA
DEGREE TYPE
BSc
DURATION
LANGUAGES
English
PACE
Request pace
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest start date
STUDY FORMAT
On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Gain the skills and knowledge you can put to work immediately in your marketing career through this Bachelor of Science in Marketing Communications degree program. You’ll study digital marketing, social media marketing, design thinking and innovation, public relations, marketing research and more. Plus, you’ll hone your skills and build your portfolio as you provide marketing services to real clients through Husson’s student-run marketing and advertising agency.
The Bachelor of Science in Marketing Communications degree program offers a comprehensive curriculum designed to equip students with the skills and knowledge needed for a successful career in marketing. Here are some key highlights of the program: Digital Marketing and Social Media: With the increasing importance of digital platforms, students will learn about digital marketing strategies, social media marketing, content creation, SEO (Search Engine Optimization), SEM (Search Engine Marketing), and online advertising techniques. Design Thinking and Innovation: This aspect of the program focuses on fostering creativity and innovation in marketing campaigns and strategies. Students will learn about design principles, user experience (UX) design, branding, and how to apply design thinking methodologies to solve marketing challenges. Public Relations and Marketing Research: Students will gain an understanding of public relations strategies, media relations, crisis communication, and reputation management. Additionally, they will learn about marketing research techniques, data analysis, consumer behavior analysis, and market segmentation to make informed marketing decisions.