Bachelor of Arts in Advertising

湖北大学founded in 1994 and is one of the advertising teaching sites established earlier after China's reform and opening up. After more than 20 years of development, the advertising major has become an applied major with a complete teaching system, strong research and innovation capabilities, excellent teacher structure, and a high reputation in the advertising industry. Formed the overall subject advantage of the two-way docking of theory and practice.

This major cultivates basic theories, basic knowledge and skills in advertising, communication, marketing, economics, sociology, etc., has a good professional ethics and professional service spirit, and is proficient in the use of modern communication technology and communication tools. Have a keen insight into development, industry conditions and changes in consumption patterns, and be able to specialize in advertising management, advertising copywriting, advertising production and design, advertising creativity and planning, and other practical work related to advertising communication in enterprises, institutions and government management departments Applied Talents.