Fashion & Design Management (B.A.)
Fresenius University of Applied Sciences
Key Information
Campus location
Berlin, Germany
Languages
English
Study format
On-Campus
Duration
7 semesters
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
Fashion and design may feed on creativity and passion, but they also require product knowledge and an understanding of economic processes. The AMD study program in Fashion & Design Management (B.A.) combines extensive product know-how with the basic principles of business.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Semesters 1 - 3
- Basics of Business Studies
- Visual Communication I + Ii
- Management Basics / Basics of Financial Management
- Marketing & Product Competence I + Ii
- Design Principles in Fashion Design
- Cultural History of Design I Iii
- Basics of Sustainability
- Statistical Methods
- Material Competence in Fashion I + Ii
- Digital Product Development
- Innovation & Digital Transformation
Semesters 3 - 6
- Interdisciplinary Workshops
Semester 4
- Internship
Semesters 5 - 6
- Digitalization & Society
- Fashion Manufacturing I + Ii
- Fashion Theory I + Ii
- Marketing in Global Markets
- Leadership
- Business Models in the Fashion Industry
Semester 7
- Social Skills
- Scientific Methodology
- Bachelor‘s Degree
Program Tuition Fee
Career Opportunities
The study program in Fashion & Design Management (B.A.) creates wide-ranging job prospects in management and marketing for the international fashion, lifestyle, and consumer goods industry. Graduates’ skills set them on course for high-responsibility roles in the clothing, wholesale, and retail sectors.
If you decide to work in product management, you will be responsible for planning, developing, creating, and presenting products, ranges, and collections. Purchasing involves planning and managing the compilation of ranges and collections aimed at specific target groups or trends. You will also have the skills to take on roles in customer relationship management or sourcing, which focuses on purchasing products and materials.
If your interests lie in marketing and brand management, you will be responsible for holistic brand identities and developing positioning strategies and communication concepts. In sales and merchandising, you will coordinate various sales channels – for example, omnichannel retail management or e-commerce management – and control how brands are presented at the point of sale. Other attractive occupations include sustainability consulting, communication, and reporting.