Horizonte University Foundation

Specialization in digital communication

Diagnoses and audits internal and/or external corporate communication processes.

Designs strategic communication plans mediated by Information and Communication Technologies.

It deploys and makes use of various communication channels and social networks that are traceable to the guidelines of the strategic communication plan.

Establish monitoring strategies to analyze metrics on google platforms.

It proposes communication promotion techniques at the advertising level (Adwords) on digital platforms.

Write web content for different digital platforms.

It proposes digital communication projects according to the needs of organizations.

Identify indicators of efficiency and effectiveness in corporate communication programs.

Analyze the quantitative, impact, and management data that the platforms provide for the use and administration of web scenarios.

It proposes transmedia communication strategies making use of various languages ​​and digital platforms according to the audiences.

It recognizes the corporate communication strategies in marketing that promote the positioning of the organization.

It makes use of web 2.0 to establish corporate communication techniques that allow strategic content to be made visible to various audiences (internal and/or external)

Recognize corporate social responsibility in the digital content that it promotes on the Internet.

It proposes assertive communication solutions that respond to the needs of corporate communication.