MBA in International Marketing
Paris, France
MBA
DURATION
3 years
LANGUAGES
English, French
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 3,690 / per year **
STUDY FORMAT
Distance Learning, On-Campus
* the English language program is entirely online and can be starting anytime.
** per year
Key Summary
About: The MBA in International Marketing at Horizons University prepares students for leadership positions in global organizations and for careers as independent consultants, entrepreneurs, and business researchers. This programme addresses the interface of international marketing and broader business disciplines. Keywords: global marketing, international business, strategic marketing, brand management, market research.
Career Outcomes: Graduates may take roles such as international marketing manager, brand director, global product manager, consultant, entrepreneur, business researcher, or market analyst. They can work in multinationals, export/import firms, marketing agencies, startups, consulting firms, or research organizations, applying leadership, strategy, market entry, brand development, and research skills and innovation.
MBA in International Marketing
The MBA Program at Horizons University prepares students for leadership positions in global organizations and for careers as independent consultants, entrepreneurs, and business researchers.
This program addresses the interface of marketing logistics and cultural phenomena as they exist in a contemporary global environment. Students completing this specialization may seek careers in marketing management, research, consultation, or corporate leadership.
Language
French or English
Core Courses
- The leadership of Contemporary Business Organizations
- Global Integration Processes
- Financial Resource Management
- Business Research Application
Specialized Courses
- Global Market Perspectives
- Marketing Management Processes
- Marketing Research Methods
- Marketing Strategy Development
- Cross-Cultural Communication
- Advertising seminar
Methodology
The structure of a typical course will require students to read materials supplied by the university, study related materials, and do some personal research on the topic (focusing on areas of personal interest). For each topic covered, the student prepares the answer to a test. The test consists of applying the skills in a given situation.
Studying Options
Online, on-site and a combination of both are available
Course Credits
Each course is worth 10 ECTS (4 US Credits).
Career Prospects
The MBA Program at Horizons University prepares students for leadership positions in global organizations and for careers as independent consultants, entrepreneurs, and business researchers.