Hong Kong Baptist University (HKBU) - School of Business

Bachelor of Business Administration (Hons) in Strategic Retail Management & Innovation

The BBA - Strategic Retail Management & Innovation Concentration is the latest Concentration opened for admission since 2023.

Programme features

• Apart from fundamental retail management knowledge, such as brand management and electronic commerce in the retail businesses, students can also pursue up-to-date areas of retail management, such as e-tailing, digital commerce, business analytics, entrepreneurship, among others
• The Concentration enables students to: build a solid foundation in understanding the fundamentals of retail management; equip students with necessary theoretical knowledge as well as experience in managing a retail business; and provide students with retail management knowledge and practices in selected focused areas
• Students can pursue additional graduation options including Double Concentration within BBA, or a Minor in a non-business discipline

Redefine yourself with HKBUBBA

At HKBU Bachelor of Business Administration (Hons) Programme, we believe in empowering students to redefine themselves and pursue their passions. Our comprehensive 4-year integrated business curriculum provides students with the flexibility to explore various opportunities, design their own unique learning paths, and ultimately achieve their career aspirations, all with our unwavering support and guidance.

With a wide range of 8 concentrations to choose from, we cater to diverse employment markets and ensure that our students are equipped with the knowledge and skills required to excel in their chosen fields.