Hong Kong Baptist University (HKBU) - School of Business

Bachelor of Business Administration (Hons) in Marketing

We emphasise the linkage between theory and practice by connecting our students with the industry. Our pedagogical approach equips students with up-to-date marketing knowledge and practical experience through various activities, including seminars, guest talks, internships, service learning, etc. The department aims to realise your conceptual ability to resolve marketing problems and contribute to the well-being of society.

Programme features

• To enable students to build a solid foundation in understanding the role marketing plays in a business.
• To instil in students the unique characteristics and underlying principles of marketing management.
• To equip students with the necessary theoretical knowledge as well as real-life experience to manage marketing programmes.
• To provide students with knowledge in managing a number of specialised marketing areas, such as sales management and service marketing.
• To nurture a sense of ethics and social responsibility that prepares students to be visionary marketing leaders.

Students can pursue additional graduation options, including Double Concentration within BBA, or a Minor ina non-business discipline

Redefine yourself with HKBUBBA

At HKBU Bachelor of Business Administration (Hons) Programme, we believe in empowering students to redefine themselves and pursue their passions. Our comprehensive 4-year integrated business curriculum provides students with the flexibility to explore various opportunities, design their own unique learning paths, and ultimately achieve their career aspirations, all with our unwavering support and guidance.

With a wide range of 8 concentrations to choose from, we cater to diverse employment markets and ensure that our students are equipped with the knowledge and skills required to excel in their chosen fields.

Professional recognitions

• Chartered Institute of Marketing (CIM) - This programme has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Diploma in Marketing.
• The Hong Kong Institute of Company Secretaries (HKICS) and The Institute of Chartered Secretaries & Administrators (ICSA) - Exemptions are granted from all subjects in the Foundation Programme of the HKICS/ICSA.
• International Institute of Management (IIM) - Enrolled students and graduates are eligible to register as Associate Members of the Institute.