Hong Kong Baptist University (HKBU) - School of Business

Bachelor of Business Administration (Hons) in Information Systems & Business Intelligence

We are the gateway to the future of the business. Our curriculum enables students to explore a plethora of hot topics in Data Analytics, Business Intelligence Applications in various industries and sectors, as well as the collateral policy and regulatory implications. Through the acquisition of first-hand experience in the latest business technologies, students can develop a solid understanding of the structures and processes that convert data into strategic assets. The concentration promotes the concept of a seamless integration of businesses, data, and technology. We envision our graduates to be the next generation of entrepreneurs and leaders who are capable of navigating the rapidly transforming technological demands of the business world and our society.

Programme features

• The ISBI Concentration prepares students to make use of the latest digital technologies to drive innovations both inside organizations and starting up new ventures. Students will learn not only how innovative technologies can enable digital transformation of existing business and create new digital businesses, but also learn hands-on technologies involved, such as app development, mobile user experience, development of web-based businesses, performing customer data analytics using machine learning, as well as cybersecurity
• Students will learn to face the challenges of the fast-paced digital business transformation and innovation that is happening right now
• Students can pursue additional graduation options, including Double Concentration within BBA, or a Minor in non-business discipline

Redefine yourself with HKBUBBA

At HKBU Bachelor of Business Administration (Hons) Programme, we believe in empowering students to redefine themselves and pursue their passions. Our comprehensive 4-year integrated business curriculum provides students with the flexibility to explore various opportunities, design their own unique learning paths, and ultimately achieve their career aspirations, all with our unwavering support and guidance.

With a wide range of 8 concentrations to choose from, we cater to diverse employment markets and ensure that our students are equipped with the knowledge and skills required to excel in their chosen fields.

Professional recognitions

• Hong Kong Computing Society (HKCS)
  Graduates are eligible to register as Graduate Members of the Society.
• Information Systems Auditing and Control Association (ISACA)
  As of 25 August 2009, the Hong Kong Baptist University BBA Information Systems and Business Intelligence curriculum, as submitted to ISACA®, was found to be in alignment with the ISACAO Model Curriculum for IS Audit and Control. Graduates of this program qualify for one year of work experience toward the Certified Information Systems Auditor™ (CISAO®) designation.